Adage.com

Top trends healthcare marketers will face in 2022

WebClearly, a hyper competitive environment will increasingly put stress on creative, customer service, pricing, field marketing and sales and more in 2022. 4. …

Actived: 5 days ago

URL: https://adage.com/article/marketing-news-strategy/4-major-2022-trends-facing-healthcare-marketers/2389086

How Moderna is marketing itself amid new vaccine rollouts

WebPublished on October 10, 2023. Moderna is staying busy this fall with new partnerships and activations. The above photo is a screenshot from an ad Moderna ran in April. Autumn is …

Category: Health Go Health

Social health: The future of healthcare marketing Ad Age

WebAbout. Health Union, with the recent acquisition of WEGO Health, maintains the largest team of experts, patient advocates and healthcare leaders dedicated to social …

Category: Health Go Health

Watch: The future of health care marketing and media

WebAbout. CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s …

Category: Health Go Health

Top 10 video ads that inspire consumers to cope with the …

WebPublished on January 14, 2021. With no true end to COVID-19 in sight, wellness brands are uniquely positioned to create positive change amid a tireless pandemic. Recent data on …

Category: Health Go Health

How gym chains are tempting members back following …

WebAfter health club revenue fell 58% in 2020, chains like Planet Fitness are connecting with members in new ways. By Adrianne Pasquarelli. Published on March 22, …

Category: Fitness Go Health

What Gen Zers want from health and wellness brands

WebImportance of mental health to Gen Z. Bubble gives its over 25,000 brand ambassadors the “space every day to talk about their mental health, to talk about what’s …

Category: Health Go Health

VMLY&R creates global health exec role to revamp …

WebHealth. Aleda Stam. Aleda Stam is a senior reporter at Ad Age, covering creative and media ad agencies. She has a passion for the intersection of marketing with …

Category: Health Go Health

How Brands Should Be Marketing Wellness to Women

Web5. Missing the opportunity to teach. Traditional advertising is just one piece of the puzzle for marketers in the health and wellness space -- the way to drive true …

Category: Health Go Health

EmblemHealth Empowers New Yorkers to Take Action in …

WebCrucial health routines have often been set aside under the weight of the pandemic. As New York’s energy starts to build back, EmblemHealth is working to …

Category: Health Go Health

Ophelia, Healthcare Marketing Impact Awards 2023 Ad Age

WebOphelia Health wins Purpose-Led Campaign of the Year, gold, providers/insurers, Healthcare Marketing Impact Awards 2023. By Tim Nudd. Published …

Category: Health Go Health

Conformis, Healthcare Marketing Impact Awards 2023 Ad Age

WebPublished on November 13, 2023. The manufacturer’s first-ever television campaign featured two talking knees sharing their feelings about upcoming surgery. Conformis is …

Category: Health Go Health

Area 23, Healthcare Marketing Impact Awards 2023 Ad Age

WebPublished on November 13, 2023. For Hip Hop Public Health, Area 23 created Lil Sugar, an evil sugar cube, to educate underprivileged Black communities about nutrition literacy. …

Category: Nutrition Go Health

McKinney’s new president, influencer strategy and health and …

WebCredit: McKinney. McKinney has appointed its first president in five years and first female president in its 54-year history. Gretchen Walsh, previously chief client officer …

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Gen Z health & wellness roundtable on March 27, 2024 Ad Age

WebOn March 27 Ad Age hosted a roundtable with members of Gen Z to get their take on wellness and what it means for marketers. Panelists answered questions submitted …

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IPG realigns FCB Health and McCann Health into IPG Health Ad Age

WebPublished on July 01, 2021. Interpublic Group of Cos. is launching its own health network called IPG Health, which realigns FCB Health and McCann Health under one umbrella …

Category: Health Go Health

Pfizer moves most of its creative duties to Publicis from IPG

WebPublished on March 27, 2024. Pfizer highlighted its corporate brand in a Super Bowl ad earlier this year. Pfizer is moving the majority of its creative brand duties from Interpublic …

Category: Health Go Health

Privacy laws and health care marketing—4 ways brands can …

WebSince then, Health and Human Services (HHS) has introduced new guidance around online tracking technologies, narrowing the scope of how HIPAA-covered entities …

Category: Health Go Health

How mental health brands are marketing amid COVID burnout

WebAdrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the …

Category: Health Go Health

Will Harry and Louise Succeed for the Other Side

WebPublished on July 27, 2009. NEW YORK (AdAge.com) -- Harry and Louise, the ad couple who helped derail Bill Clinton's push for health-care reform in the early '90s, are back, …

Category: Health Go Health

The top 5 sports marketing ideas, ranked: April 18, 2024

Web3. ‘The Vault’ A new ad from Powerade celebrates the courage of Simone Biles, the decorated U.S. gymnast who put her mental health ahead of her physical …

Category: Health Go Health

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