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Concerns About Advertising Using Health Data Are Rising. Where …

WebSHARE: At 26 years old, the Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the …

Actived: 2 days ago

URL: https://www.adexchanger.com/data-exchanges/concerns-about-advertising-using-health-data-are-rising-where-does-hipaa-apply/

How Targeted Health Care Marketing Can Help Marginalized

WebConversely, better representation of marginalized voices in health care advertising can help the industry target underserved consumers with ever greater …

Category: Health Go Health

Health Care Marketing Must Adapt To Grow AdExchanger

WebHealth Care Marketing Must Adapt To Grow. By Hana Yoo. Monday, April 24th, 2023 – 10:12 am. SHARE: An interview with Albert Thompson Managing Director, …

Category: Health Go Health

How A Focus On Quality And Discipline Revived Healthline Media

WebWednesday, April 17th, 2019 – 12:04 am. SHARE: Healthline Media embarked on the road to recovery by taking a content-focused approach to health information. The profitable …

Category: Health Go Health

Health Care Marketing Moves From Multichannel To Omnichannel

WebTogether with data and marketing technology, content is the linchpin for enabling these always-on omnichannel consumer experiences, for these are the only …

Category: Health Go Health

The CDC Uses Digital Advertising To Reframe The Narrative …

WebThe medium is the message. In the CDC’s focus groups, people talked about how they still got sick after going in for a flu shot. “People become discouraged and …

Category: Health Go Health

Winning Minds With Targeted Health Care Marketing

WebBy Hana Yoo. Friday, April 14th, 2023 – 1:30 am. SHARE: An interview with Andy Semons Founder and Strategic Planning Partner. This piece is part of a series on targeted health …

Category: Health Go Health

For Health Care Brands, Getting To Doctors Is Good For What Ails …

WebEvery year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying …

Category: Medical Go Health

Everyday Health And Videology Aim To Unlock Hard-To-Reach …

WebVideology and Everyday Health will have a small dedicated team stationed at the publisher’s office to support rollout. Because of the tight regulatory compliance …

Category: Health Go Health

AI Is Transforming Customer Experience Across Industries – But …

WebA recent GlobalData analysis revealed that, in 2015, just four pharma companies were working with an AI vendor. But by 2020, that number rose to 27 – an …

Category: Health Go Health

Zocdoc On The Telehealth Boom And Launching Its First National …

WebEveryone knows what happened in March: COVID-19 broke out. But Zocdoc CEO Oliver Kharraz, who is also a physician, was already pivoting his company to …

Category: Health Go Health

How This Startup Markets Accessible Health Care To Latinx Patients

WebAn ounce of prevention. According to a 2022 Pew Research Center study, Latinx and Hispanic Americans have the highest uninsured rates of any US racial or …

Category: Health Go Health

Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval …

WebIt’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic …

Category: Health Go Health

WebMD Parent Company Internet Brands to Acquire PulsePoint

WebWebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. …

Category: Health Go Health

Call It Consumer Health; The Rise (-ish) Of The Media Agency

WebHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.. Clean Bill Of Health? Everyone knows the infamous anecdote of a young …

Category: Health Go Health

Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy …

WebLast year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without …

Category: Health Go Health

Haleon Says Attention Is A Good Measure Of Media Quality, But …

WebThe attention measurement test was part of a wider post-campaign analysis by Cint (formerly known as Lucid). According to Cint, CTV media with a high attention …

Category: Health Go Health

A Programmatic Health Check, With Wayne Blodwell

WebSubscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Regulation is bringing much needed …

Category: Health Go Health

Expedia Has Booked Its Trip To Ad Land AdExchanger

WebTuesday, May 14th, 2024 – 2:21 pm. SHARE: Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad …

Category: Health Go Health

Data Can Reveal Consumers’ Emotional Impact from Ads

Web“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by …

Category: Health Go Health

First Media: Why A Cable Network Pivoted To Social Video

WebThe company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital …

Category: Health Go Health

PROGRAMMATIC I/O 2021

WebThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & …

Category: Health Go Health

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