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The top health and beauty trends driving purchases Bazaarvoice

WEB4. Consumers gravitate toward the ‘cleanical’ health and beauty trend. “Cleanical” beauty, which combines clean ingredients, scientific innovation, and proven …

Actived: 4 days ago

URL: https://www.bazaarvoice.com/blog/the-top-health-and-beauty-trends-driving-purchases/

6 ways COVID-19 shifted health and beauty trends

WEBNovember 16, 2020. One of the many ways that the COVID-19 pandemic has changed our daily lives is that our homes have turned into health and beauty sanctuaries. Home now …

Category:  Health Go Health

Marketing to Gen Z: What the new consumers want Bazaarvoice

WEB1. Seek out and promote user-generated content. Gen Z prefers seeing actual customers in promotional materials. As many as 82% trust a brand more if they use real …

Category:  Health Go Health

Amplified marketing: Strategies for lean teams Bazaarvoice

WEBAmplified UGC marketing is a cost-effective and powerful strategy for lean marketing teams. Centering high-quality UGC in your marketing strategy significantly …

Category:  Health Go Health

UGC Solutions for Health & Beauty Brands Bazaarvoice

WEBSupercharge your commerce engine across the consumer journey. See the Bazaarvoice magic consumers create with our platform. A thoughtfully-targeted segment of shoppers …

Category:  Health Go Health

Brand ambassadors: How to find and nurture them Bazaarvoice

WEB5. Provide exclusive access to new products. The whole point of a brand ambassador is to hype up your brand, so in the wise words of Bonnie Raitt, “let’s give …

Category:  Health Go Health

Putting consumers first with Johnson & Johnson Bazaarvoice

WEBPutting consumers first has always been a fundamental part of how we bring new innovation to market, ensuring we meet the needs of our consumers, by improving …

Category:  Health Go Health

Instagram beauty brands: 13 engagement tips used by the pros

WEB10. Go live. Interact with your followers in real time by regularly taking advantage of Instagram Live. Sephora generates a ton of engagement by going live with …

Category:  Health Go Health

The impact of COVID-19 on e-commerce by category Bazaarvoice

WEBFood, Beverage, and Tobacco had the second highest increase in review submission (176%). Order count (56%) and page views (71%) are still increasing YOY. …

Category:  Food Go Health

Health and beauty: What UK consumers want from the

WEBHealth and beauty is fast becoming one of the strongest retail sectors in the UK, and the top sector for growth. According to research from GlobalData, the UK …

Category:  Health Go Health

Industries Bazaarvoice

WEBOne Bazaarvoice UGC platform for all industries. One UGC platform. Built for your industry. From health and beauty to home improvement, explore how the Bazaarvoice user …

Category:  Health Go Health

A guide to native advertising (with examples) Bazaarvoice

WEBNative advertising spend in the U.S. has been on a steady incline since 2016, reaching nearly $53 billion by the end of 2020. The native advertising industry is …

Category:  Health Go Health

Find the Perfect Creator for your Brand Bazaarvoice

WEBDiscover the ideal creators for your marketing strategy with Bazaarvoice affable.ai, our newest solution. Use 20+ advanced filters or simplify creator search with our GenAI …

Category:  Health Go Health

UGC content moderation: How to maintain quality standards

WEBUGC refers to images, videos, audio, or text created and published by a brand’s customers, contributors, fans, ambassadors, or even employees. It can be found …

Category:  Health Go Health

Instagram sizes and dimensions guide for 2024 Bazaarvoice

WEBInstagram landscape photo size. Ideal landscape photo size: 1080 x 566 pixels, 1.91:1 aspect ratio. Perfect for group shots and scenery snaps, landscape photos …

Category:  Health Go Health

8 food and beverage marketing tips for Instagram engagement

WEBOur 2022 benchmark report found that brands with fewer than 50K followers have an 11.5% average Engagement Rate, and brands with over 100K followers have a …

Category:  Health Go Health

How COVID-19 is still impacting shopping behaviors

WEBLately, shoppers are showing more interest in supporting small businesses, which have been especially hard hit by COVID-19. More than 40% of consumers report …

Category:  Health Go Health

10 key Instagram metrics you should use Bazaarvoice

WEBMedia is the industry with the lowest video Engagement Rate (2.6%), while Consumer Electronics is the industry with the lowest photo Engagement Rate (5.6%) . …

Category:  Health Go Health

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