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Functional beverages: Is immunity really the top choice for …

According to Glanbia Nutritionals’ own proprietary research, 46% of consumers are interested in drinking beverages naturally high in immune system supporting ingredients, and 30% are looking for those that … See more

Actived: Just Now

URL: https://www.beveragedaily.com/Article/2021/07/23/Functional-beverages-Is-immunity-really-the-top-choice-for-consumers-during-COVID

The rise of functional drinks and nootropics: What are consumers

WebFunctional snacks and beverages are those containing non-traditional ingredients like minerals, vitamins, amino acids, dietary fibres, probiotics, added raw …

Category: Vitamin Go Health

Tracking health and wellness: The latest consumer trends in soft …

WebIn fact, stimulants outperformed the market in 2020, growing by 28% compared to 8.6% for total soft drinks. In 2021, they overtook cola to become the biggest …

Category: Health Go Health

Numi Organic Tea rebrands, moves more into health and function

WebUS organic tea brand Numi debuted a branding refresh at the Winter Fancy Food Show in San Francisco last week, alongside new functional sleep teas and …

Category: Food Go Health

Sugar-sweetened & artificial sweetener beverages linked to atrial

WebAn analysis of health data found a 20% higher risk of atrial fibrillation among people who said they drank two liters or more per week (about 67 ounces) of artificially …

Category: Health Go Health

Form AND function: The reasons behind the functional ingredient

WebTo truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate …

Category: Health Go Health

Hydration heroes: The evolution of sports drinks

WebiPRO Hydrate is available in the UK, across Europe and the Middle East: and can be found in retailers, sports drinks, health clubs and travel locations. iPRO Hydrate …

Category: Health Go Health

Consumers want cognitive health benefits – and beverages are …

WebConsumers are increasingly interested in cognitive health – and beverages offer a perfect avenue for delivering functionality in this area, according to Kerry. Among …

Category: Health Go Health

From alcohol to wellness energy: Monster’s ‘broad innovation base

WebMonster’s alcohol beverage launch, The Beast Unleashed, has landed in six US states: while the company champions a robust innovation pipeline for 2023 which …

Category: Health Go Health

Nestlé invests $43m in Wisconsin manufacturing facility for RTD

WebNestlé Health Science will make a $43m investment to expand its manufacturing facility in Eau Claire, Wisconsin: adding two new production lines to …

Category: Health Go Health

Innovation in low-no alcohol: 'Opting for no/low alcohol has …

WebBeverage brands are innovating within the low and no alcohol category to capitalise on the spending power of a cleaner living generation. There are lots of factors …

Category: Health Go Health

New beverage launches: from alcohol-free beer to kombucha

WebThe lager will launch as consumers increasingly gravitate toward non-alcoholic beers, boosting the segment more than 15% versus last year, according to IRI …

Category: Health Go Health

New beverage launches: Functional and fortified beverages

WebNew brand Crave has launched in the UK with a natural energy drink. Crave is a “new, healthy energy drink bringing a precise balance of natural and functional …

Category: Health Go Health

Energy drinks health risks for teenagers and children, WHO report

WebTallying up the risks . According to a separate study commissioned by EFSA in 2011, 68% of adolescents (aged 10–18 years old), 30% of adults, and 18% of children …

Category: Health Go Health

Sports drinks sector needs to tackle regulatory challenges ahead …

WebThe last couple of years have posed significant regulatory challenges for the sports drinks market in Europe. As part of the Farm to Fork Strategy that was published …

Category: Health Go Health

‘Significant reduction’ in calories consumed from US beverages

WebCalories per person from soda declined by 5.5% in 2020, leading to a total reduction of 11.8% since 2014. Volumes of beverages purchased, however, has risen: …

Category: Health Go Health

Functional drink manufacturing requires specific considerations

WebMoment strives to stand out in the marketplace as it addresses health more holistically. The functional drink brand uses adaptogens and nootropics to help provide …

Category: Health Go Health

Six consumer trends for beverage brands to target in 2021

WebSome trends have been fast (gin, pink gin) and others slower (ecommerce, D2C). But Covid-19 has been a huge accelerator for others - a super-speedy ramp up of …

Category: Health Go Health

Nestlé acquires functional hydration brand Nuun

WebNestlé will acquire Seattle brand Nuun, entering the fast-growing functional hydration market. Nuun will join Nestlé’s Health Science portfolio, ‘complementing the …

Category: Health Go Health

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