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Medical content writing samples: how to create effective copy

How can you create medical copy that’s impactful and effective, like the above examples? Taking a closer look at exactly what you’re trying to do with your content is the ideal place … See more

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What are the different types of copywriting

WebContent strategist Fiona McEachran defines the different types of copywriting in much more sales-focused terms: lead generation copy; order generation copy; and engagement …

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How to create the perfect copywriting brief template

WebThis includes: your company name and website. the product or service you want to position. your audience and how you talk to them. what you need the writer to produce (e.g. web …

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The roles and responsibilities of content writers

WebBuilding relationships with members of the press. Fostering relationships with bloggers and members of the press are crucial in helping you to effectively promote new products and …

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Is it copy writing or copywriting

WebThe distinction between the correct spelling of 'copywriting' vs 'copy writing' is a fine one. If you're wondering is copywriting one word, the answer is generally yes. Both Collins and …

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Copywriting niches

WebAccording to the American Writers & Artists Institute, "A copywriting niche refers to any specific industry or market that you specialize in writing for." In the simplest of terms, a …

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What skills do you need to be good at copywriting

Web7 key copywriting skills. Arm yourself with these skills and you'll succeed in your career as a copywriter: 1. Excellent writing skills. No matter who you write for – whether you work …

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How to write an article for website publication

WebFollow these steps and you will have a professional article to pitch or submit: 1. Follow the brief and house style. If you’re writing for a client, they should give you a thorough brief …

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The top 10 copywriting experts you need to follow

WebTake a look at our list of the top 10 copywriting experts you should be following right now: 1. Caroline Gibson ( @theUKcopywriter) Caroline Gibson is an award-winning freelance …

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3 fitness copywriting examples

WebQuick tips to make your fitness copywriting stand out. 1. Understand your demographic. The best copywriters are aware of their audience. When you understand your target …

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What's the difference between a content writer and technical

WebSimilarities. Both content writers and technical writers will work with the client to understand any deadlines that need to be met, although a technical writer usually follows a …

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3 storytelling copywriting examples to inspire

WebHere are some examples of how companies use storytelling techniques: 1. L’Occitane. The French skincare brand L’Occitane proudly wears its corporate and social responsibility …

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How does advertising increase brand awareness

WebHere are some tips to help: 1. Study the market and define your target audience. It's important to understand the market you want to enter and your target audience in order …

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4 great beauty copywriti‍ng examples

WebFour great beauty copywriting examples. Take some inspiration from these beauty copywriter pros: 1. Charlotte Tilbury. Luxury brand Charlotte Tilbury utilises first-person …

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The best web content writing agencies

WebExpress Writers is a content writing agency founded in 2011 by Julia McCoy with the mission to provide high-quality, SEO-friendly content to businesses and agencies. Over …

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What degree do you need to become a writer

WebFrancesca joined Copify in 2016 and is a professional journalist turned creative copywriter. With a bachelor's degree in politics from Plymouth University and a masters in journalism …

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5 travel copywriting examples

Web5 travel copywriting examples from the pros. 1. Personalised email marketing from Virgin. Virgin Holidays has taken the concept of personalised emails a step further. We’ve all …

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Does hidden content affect SEO

WebIncluding hidden keywords and content for SEO purposes on your website is now considered to be a black hat SEO tactic and can have a detrimental effect on your SEO …

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35 topics for motivational blogs

Web35 subject areas for motivational blogs. If you haven’t yet started your business or site and are looking for inspiration, here are 35 examples of motivational topics that are trending …

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