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3 Tips to Communicate Authentically in Times of Crisis

WEBThis column was originally published on Entrepreneur on Nov. 25, 2020.. Times of crisis naturally lead to stress, and in the workplace, a surefire way to heighten that stress is …

Actived: 6 days ago

URL: https://blog.influenceandco.com/3-tips-to-communicate-authentically-in-times-of-crisis

What It's Like to Work at Influence & Co.

WEBAt Influence & Co., it’s not unusual for employees at all levels — including executive team members — to talk openly about needing and taking mental health days. In addition to …

Category:  Health Go Health

The Secret to Customer-Centric Content: An Interview with …

WEBAbout Maya Szydlowski Luke. Social media is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at …

Category:  Health Go Health

5 Controversial Topics You Shouldn't Be Too Scared to Address in …

WEBAbout Frances Gordon. I’m a travel nerd at heart and love talking about health, the nonprofit world, CSR, and entrepreneurship. When I’m not working, you’ll find me …

Category:  Health Go Health

The Funnel and the Flywheel: How to Use Content Marketing to …

WEBWhile the marketing funnel represents the stages a person needs to go through to become a customer, HubSpot's flywheel model focuses more on long-term growth and continued …

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4 Ways to Overcome Today’s Biggest Inefficiencies in Content …

WEBThis article was originally published on Advertising Week.. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say …

Category:  Health Go Health

21 Tools to Make Every Busy Entrepreneur’s Life Easier

WEBSubscribe. Join 35,000+ other marketers and get the latest content from Influence & Co.

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How to Improve Your Chances of Ranking for High-Competition …

WEBBelow are four methods designed to move you up the ranks for hard-to-earn keywords. 1. Work on getting rich, high-quality backlinks. The more relevant backlinks …

Category:  Health Go Health

Case Study: How We Helped a Fitness Company Build Thought …

WEBThis article was co-authored by Mackenzie Christian and Jackie Sims. FitOn has revolutionized the health and fitness industry by providing its users with instant access …

Category:  Fitness Go Health

4 Questions to Evaluate Your PR Agency’s Performance

WEBTraditionally, high-profile publications were the yardstick by which PR measurement happened. The aim was visibility, no matter what. Even if you didn’t get a single lead …

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How to Create a Content Marketing Strategy for a Niche Audience

WEBWhen it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb …

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The Best Marketing Automation Platforms for Your Business

WEB5. Accelo. Accelo sets itself apart from a lot of automated software out there with the level of customization its interface offers, as well as its ability to integrate with your systems. Its …

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How to Use Topic Clusters for SEO Content Marketing Strategy

WEBSo now that you understand what topic clusters are and how they can benefit your content marketing strategy and SEO, you can put that knowledge into action. Here are eight …

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Your Deadline Is Quickly Approaching: 4 Tools for Coming Up …

WEBThis simple tool will help you discover alternative angles for a topic so you can make that 5 p.m. deadline without fail. 4. LinkedIn. With the growing number of group discussions on …

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4 Ways Managers Can Motivate Employees to Contribute Content

WEB3. It Extracts New Insights. Encouraging employees from every department to contribute extracts unique insights that your one writer or marketer doesn’t have. Former jobs, past …

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Decode Your Marketing Analytics Report for Strategic Business …

WEBDecode Your Marketing Analytics Report for Strategic Business Insights. In the realm of business, think of your marketing analytics reporting as a detailed map that guides you …

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Hashtag Overload: Why Your Customers Think You’re Annoying

WEBThe only thing your customers are thinking when they see a timeline stuffed with hashtags is that your brand looks spammy — and no one wants to work with a spammy business. …

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The 2 Types of Emails Your Content Marketing Strategy Needs

WEBAccording to many technologists (as well as hopeful office workers), email should have gone the way of the dodo years ago. And yet technology market research firm The …

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How 4 Departments Can Amplify Your Content Marketing ROI

WEB• Market your content with paid content distribution. Paid distribution falls under three main categories: paid search, paid social media, and content distribution. Each platform has …

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