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5 Ways to Repurpose Healthcare Marketing Content (and Why …

WEBEach heading below focuses on a specific type of content you might already have, then offers ideas on how to repurpose it. 1. Blog Posts. Image credit: pixelcreatures. Blog …

Actived: 8 days ago

URL: https://www.bloomcreative.com/5-ways-to-repurpose-healthcare-marketing-content-and-why-you-should/

Influencer Marketing for Healthcare: What You Need to Know

WEBInfluencer marketing has a long history in consumer products like cosmetics, tennis shoes, perfumes, and clothes. It’s one of the highest ROI marketing strategies, averaging an …

Category:  Health Go Health

5 Social Media Standouts in Healthcare Marketing

WEB2. Zocdoc. Towards the end of 2016, Zocdoc, an online medical care scheduling service that helps people find the right healthcare providers, decided to launch an initiative …

Category:  Medical Go Health

Wearable Devices: The Next Evolution in Healthcare and Marketing

WEBImagine how incredible it would be to monitor patients’ health in real-time and empower them to partner with caregivers to address anything that’s wrong. That might have been …

Category:  Health Go Health

Healthcare Marketing to Seniors: How to Make It Work Today

WEBMany healthcare marketers are focused on appealing to millennials. Yet there’s an equally important, and often overlooked demographic: senior citizens. Increased life expectancy, …

Category:  Health Go Health

What It Takes to Engage with Healthcare Providers Today: 4 Key

WEBGetting attention in today’s hectic, overstimulated society is a challenge. Getting attention from overwhelmed healthcare professionals–specifically, the ones who might be …

Category:  Health Go Health

How to Engage Your Healthcare Audience Emotionally

WEBHow to Connect with Your Audience on a Human Level. Here are four ways you can better connect with your healthcare audience emotionally: 1. Recognize that State-of-the-Art …

Category:  Health Go Health

Marketing Healthcare to Millennials: A Guide

WEBHealthcare marketers should be aware of these five key millennial values: 1. They Demand a Great Experience. Image credit: SashSegal. Millennials have seen just how efficient …

Category:  Health Go Health

What Can These Healthcare Brands Teach Us About Content …

WEBEvery day is an endless competition for your precious attention. Thanks to smartphones and the Internet, it’s easier than ever for us to distract ourselves. Marketers in every niche …

Category:  Health Go Health

Kindred Healthcare: 5 Key Things That Make Their Marketing Tick

WEB1. Educating and Empowering Patients with Content. Two of the biggest challenges Kindred must overcome are: Creating a “Resources Center” on their website accomplishes both! …

Category:  Health Go Health

4 Simple Steps to Map Healthcare Customer Journeys

WEBSome brands prefer a broad overview while others lay everything out in explicit detail. Give the four steps below a try to find the right balance for you. 1. Start with a Persona (or …

Category:  Health Go Health

What Humana Can Teach Every Healthcare Brand About Better …

WEBHumana is a truly massive healthcare corporation. With over 52,000 employees and stock traded on the New York Stock Exchange, it’s one of the largest insurance brands …

Category:  Health Go Health

Patients First: A Revolutionary Approach to Healthcare Marketing

WEBThe first significant step to more compelling marketing (and one that many healthcare marketers are reluctant to take) is to recognize patients as equal partners in the process. …

Category:  Health Go Health

5 Key Things That Make Mayo Clinic a Marketing Machine

WEBWith that said, their overall strategy relies on a few key principles. By understanding and applying them, you can make your healthcare marketing strategy truly world-class. 1. …

Category:  Health Go Health

Health Inertia: What It Is, Why It Matters, and How to Beat It

WEBWunderman Health’s 2018 Health Inertia Study reports that 56 percent of the people surveyed with at least one chronic condition felt they were healthy enough not to change …

Category:  Health Go Health

The Scripps Health Marketing Strategy: What Makes it Work

WEBScripps Health, a private, nonprofit health system based in San Diego, has been providing world-class care to the local community for decades. Ever since its humble beginnings …

Category:  Health Go Health

How to Make Your Healthcare Marketing Mobile-Friendly

WEBDoctors like Mel Viney, MD, are texting to communicate with patients recovering from opiate addictions. Text messages create a more intimate, personal feel than do emails. They …

Category:  Health Go Health

Northwestern Medicine: An Unforgettable Online Marketing …

WEBNorthwestern Medicine is the “ shared strategic vision ” of Northwestern Memorial Healthcare and Northwestern University Feinberg School of Medicine. The community is …

Category:  Medicine Go Health