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Gen Z relies on non-traditional sources for healthcare information

WEBGen Z cares about health, but they aren’t using traditional sources for health information, according to a study released by Mediahub Worldwide. The study, which surveyed 1,000 …

Actived: Just Now

URL: https://www.campaignasia.com/article/gen-z-relies-on-non-traditional-sources-for-healthcare-information/469795

'Wellthy': Health is wealth, and the priority spend

WEBAs a result, health is truly wealth for brands and companies, as it is fast becoming a priority spend in the region, especially for homes, families and children. …

Category: Health Go Health

The truth about doctors: global study reveals impact of rapid

WEBSingapore’s panel discussion featuring (from left to right) Dr Jeremy Lim, partner & head of health and life sciences practice, Asia-Pacific, Oliver Wyman; Dr Chin …

Category: Health Go Health

Health brands get ready for 2021: fads, fakes and FAANGs

WEB1. Faddy health. The likes of Fitbit (pictured), Strava, Peloton and Zwift will all fight to win the "exercise as medicine" battle. As trust in these brands is building, …

Category: Medicine Go Health

Nearly 84% of mental health videos on TikTok are misleading: study

WEBOnly about 9% of TikTokers discussing mental health on the platform had relevant qualifications and medical training, the study found. The results suggest that …

Category: Medical Go Health

Lions Health: 2021 Pharma, health and wellness winners

WEBAfter a hiatus last year, the Cannes Lions Health awards resumed on Monday (June 21) by announcing winners in the pharma and health & wellness categories. Gold, Silver and …

Category: Health Go Health

Our favourite campaigns for World Mental Health Day

WEBWhat it's about: On World Mental Health Day 2022, Chi Forest and Tencent Charity Foundation launched a joint campaign to call people to take care of their mental …

Category: Health Go Health

How agencies are addressing mental health in the workplace — …

WEB“Stress has been such a natural part of advertising for forever,” says Jeff Howle, EP+Co’s SVP and director of culture and integration. That doesn’t mean agency culture has to …

Category: Health Go Health

Mental health: Why brands should take a stand

WEBMental health: Why brands should take a stand. According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for …

Category: Health Go Health

Empowering mental health ads that make you think, feel and act

WEBColgate-Palmolive's #FreeYourSmile initiative, launched on World Smile Day and World Mental Health Day, tackles 'smile shame' head-on. The brand utilized a …

Category: Health Go Health

Traditional Chinese medicine's healthy mix of history and …

WEBNothing could be further from the truth. In China—unsurprisingly—and across Asia, the TCM market continues to see significant growth. According to a report from the Hong Kong Stock Exchange, China’s TCM market grew more than 14 per cent annually from US$76.8 billion in 2012 to US$131 billion in 2016. By 2021, it is projected to reach …

Category: Health Go Health

Awareness, normalisation and empathy: A dozen standout …

WEBTomorrow is World Mental Health Day, and to mark the role our industry has played in raising understanding about issues such as anxiety, depression and suicide, …

Category: Health Go Health

Body-shaming brands and the male mental health crisis

WEBBody-shaming needs to be acknowledged as part of the overall conversation around mental health awareness. Perhaps the most alarming stat from our …

Category: Health Go Health

Consumerisation of healthcare in Asia is opening new doors for …

WEBTechnological advances have been continually improving the medicine for ages, but a new J. Walter Thompson Intelligence APAC study documents a new turning point.. The latest digital technologies are giving people more knowledge and control of their own health, while the scope of personal healthcare itself is expanding beyond the clinics …

Category: Medicine Go Health

Interpublic pairs FCB Health, McCann Health networks to form IPG …

WEBGuarino, an FCB Health veteran, agreed, adding, “This is really easy owing to the connectivity FCB and McCann have had over the years. There’s a shared culture, a …

Category: Health Go Health

Raft of agencies sign up to IPA mental-health pledge for …

WEBRaft of agencies sign up to IPA mental-health pledge for employees. Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with …

Category: Health Go Health

Five things you need to know when creating health campaigns in …

WEBIntroduced in 2019, Healthy China includes a 'Health Education Initiative' to bolster health literacy. In 2022, the 5-year survival rate from cancer grew to 43.7%, inching closer to …

Category: Cancer Go Health

Brand Health Check: 'Zara's Apprentice' Urban Revivo's future …

WEBUrban Revivo represents the quintessential success formula of a fast-growing local Chinese brand—adapt, evolve, dominate. Adapt: It firstly incorporates key …

Category: Health Go Health

10 of the best APAC mental health campaigns (and 1 dud)

WEBTimed for release with this year’s World Suicide Prevention Day, this social campaign from Indian mental health association Mpower Minds hopes to remind …

Category: Health Go Health

How AIA's CMO is giving a century-old insurer a digital reboot in …

WEBAIA, Asia’s largest listed life insurer, endured a rough start to its 2020 financial year, as the pandemic battered its business and resulted in a 37% slide in new business.As people squirreled away their money to cope with the onslaught of Covid-19, insurance companies, traditionally reliant on face-to-face interactions, struggled for traction.

Category: Health Go Health

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