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Health Content: What’s Working

WEBDesigned as a web-based informational service to provide useful content to consumers, WebMD provides health content such as news, articles, community forums, …

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URL: https://contentmarketinginstitute.com/articles/how-healthy-is-healthcare-content/

The Power of Consistent Content Structure: A Health Care Story

WEBIn a white paper entitled Developing Community-Based, Standardized Hospital-Discharge Summaries, Intel Corporation and a number of health care …

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Earn Media Coverage

WEBAs a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle …

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Does Your Health Care Content Hold the Cure for Customers in …

WEBIt is critical for health care businesses to play an active role in helping patients recognize what constitutes an emergency, fully understand their options, and …

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6 Lessons in Loyalty Building From Health Care Content [Examples]

WEBClick To Tweet. Here are six ways health care organizations are building loyalty during this difficult period that we all can learn from: 1. Answer your audience’s …

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Health Content: Hospitals as Content Creators

WEBHow Hospitals Are Hustling as Health Content Creators. Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, …

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How to Build Online Engagement With Health Care Communities

WEBHealth-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit health …

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Cleveland Clinic Blog: Why It's Among the Most Visited Health …

WEBUnder her leadership, Cleveland Clinic’s Health Hub blog (now called Health Essentials) grew from 200,000 monthly visits to 3.2 million monthly visits in just 18 …

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New Study Reveals Clear Writing Tips for B2B Marketers

WEBHere are three tips: Rethink the terminology: The term “plain language” carries stigma. Use alternatives like “clear communication” or “customer-centric writing.”. …

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Content Strategy at Cleveland Clinic Content Marketing Institute

WEBI’ve charted some lessons from that presentation. (Amanda will share the rest of the story at Content Marketing World 2022 in September.). Work on your bedside …

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Research: Health Care Content Marketing Lagging Behind

WEBIn particular, some major findings include: Forty-three percent of health care marketers plan to increase their content marketing spend over the next 12 months, …

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7 Content Experts Share What Matters Most in 2021

WEBMark Bornstein, vice president of content marketing, ON24. David Brown, executive chairman, Manifest. Marcus Collins, marketing professor, University of …

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Five Essential Elements to a Great Newsletter

WEB5. Attractive, user-friendly design. Don’t frustrate readers by delivering great content in an ugly, cluttered, or difficult-to-navigate package. Follow email design trends …

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Content Writing Examples, Tips, and Resources

WEBPull readers into your content with great headlines. Headline Studio applies writing and SEO principles to evaluate your headline; then it suggests ways to make it …

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Content Marketing Institute Named to Inc. 5000 Fastest Growing …

WEBCleveland-based company makes exclusive list for fourth consecutive year CLEVELAND, Aug. 13, 2015 /PRNewswire/ -- For the fourth year in a row, Inc. magazine named the …

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Content Measurement: The Essential Guide

WEB3 content measurement components. The three main components to measure, evaluate, and optimize the performance of your content marketing initiatives …

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Burger King Teaches You How to Do Cause Marketing Wrong

WEBBurger King and #FeelYourWay. Burger King launched a cause marketing campaign called #FeelYourWay on May 1 for Mental Health Awareness Month. The fast …

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How a Viral Ad Turned Into an Award-Winning Content Campaign …

WEBEven better, according to TMA, the campaign connected with State Farm’s hard-to-reach target audience of millennials. Getting them jazzed up about a “dull” topic …

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57+ Words Every Content Marketer Should Know [Glossary]

WEBAs a marketer, you prove its validity every day through your content that educates, informs, and inspires your audience. But knowledge isn’t a static construct. …

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Hackensack Meridian Health’s Award-Winning Content Strategy

WEBSince then, Hackensack Meridian Health has united its content into the HealthU brand, which includes a digital content hub, a quarterly print magazine and …

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How’d You Make That Flipping Awesome Content for Northwell …

WEBHow’d You Make That Flipping Awesome Content for Northwell Health. Northwell Health diagnosed a multi-symptom problem in 2017. “We were undergoing a …

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