Corporate-eye.com

Give Your Brand a Check-up

WebSusan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing …

Actived: 2 days ago

URL: https://www.corporate-eye.com/main/give-your-brand-a-check-up/

The Procter & Gamble Logo Then and Now

WebStill, Procter & Gamble fought the satanic symbolism rumors until finally in the 1990s they removed the beard graphic and later moved from a graphic logo to a …

Category: Health Go Health

Oprah Winfrey Extends Brand to Her Own TV Network

WebDiscovery Communications (owner of the Discovery Channel, TLC, Animal Planet and more) announced on Thursday that a new channel with revolutionary …

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Wildlife Trust Rebrands as EcoHealth Alliance

WebWildlife Trust is a nonprofit organization that began in 1971 with a focus on wildlife conservation, but over the past 20 years, the organization has expanded its focus …

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New Brand Identity for Wembley

WebThe new brand identity includes a new logo and a new slogan, “inspiring memories.”. According to the press release, the tagline, “has been introduced to further …

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CSR Reporting: GRI and ESG

WebThe first thing to make clear is that these are KPIs for ESG, whereas GRI is generally skewed more towards the CSR side of reporting. You can argue the difference …

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A key Board role is culture

WebMy last post reviewed the major stakeholder groups who have an interest in good corporate governance. The focus of this post is that corporate governance starts …

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Strategy, Social Media, and the Dangers of the Shiny Object

WebCommenting on a recent article by Jeremy Owyang, Albert Maruggi (founder of marketing firm Provident Partners) remarked: Just spent a couple of days with health care …

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Mental Health and the Hiring Process

WebAny job applicant could be experiencing psychological difficulties; how should recruitment deal with mental health issues?

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Future Changes in Employment

WebLabor shortage ahead! Well, maybe . . . A recent report from the MetLife Foundation and San Francisco-based Civic Ventures (a boomer-issues think tank) projects that as …

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Five Key Elements of Sustainable Supply Chains

WebThese measures provide three valuable services: firstly they can be used to determine both financial and non-financial benefits to the business; secondly they can be …

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Computer Anxiety & Older Adults: Using Self-Efficacy to Boost Use

WebThis publication provides 25 guidelines to make websites more accessible to older adults. It covers three main categories: Designing readable text. Increasing …

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3 out of 4 Brands Could Disappear and Most People Wouldn’t Care

WebIs your brand meaningful? Marketing and communications company Havas Media Group has been indexing brands based on a framework that connects human well …

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Recruitment and Equality: Diversity and Inclusion

WebThis post is part of Blog Action Day, which this year is discussing inequality. Previous contributions to Blog Action Day have been: 2013: Communicating Human …

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Color, Psychology, Physiology and Corporate Web Design

WebIt represents calmness, security, and trust. Most importantly, it is a universally appreciated color, regardless of culture. White, Black, & Grey – These three commonly …

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Seven Best Practices for Sustainability Websites Part 1/2

WebFord’s SMART targets cover six key areas: finance, environment & climate change, water, product (ie. vehicle) safety, supply chain and health & safety. They’re …

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Steve Jobs Resigns as Apple CEO Marking the End of an Era

WebSteve Jobs resigned as Apple CEO today via a letter which was published on Apple’s website. Later, Apple published a press release stating that Steve Jobs would …

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