Dean-mackenzie.com

Health Copywriting

WebCopy that’s poorly researched. Health copy is one place you can’t slack off with legwork. Extracting every fascinating fact on the topic, uncovering surprising studies, and linking …

Actived: 6 days ago

URL: https://dean-mackenzie.com/health-copywriting/

Charting Your Prospect’s Path: How to Structure Copy For …

WebIn 1875, noted hydrographer Frederick Evans set out across the foamy expanse of the Pacific Ocean. His mission: to fervently eradicate over 100 “islands” that …

Category: Health Go Health

On the Notion of Niches

WebThe topic of niche always crops up with new copywriters, and it can excruciatingly hang around for years. This particular take on it was inspired by Kate …

Category: Health Go Health

10 Fitness Copywriting Examples: Before You Write, Read …

WebWhen someone lands on your homepage or landing page or whatever, you’ve got less than 30 seconds to give them a reason to stick around. So what better way to …

Category: Health Go Health

Clickbank Marketing Secrets: 5 Copy Components To …

WebPERSONAL TAKE. It took me a long time to realise that stories, both big and small, are what most great promos revolve around. A compelling, fascinating Big Idea is …

Category: Health Go Health

Fitness Copywriting

WebUnfortunately, too much fitness marketing forgets this, which is why it often sounds suspiciously the same…. 1. Fitness is a conversion game. A strong brand is important, …

Category: Fitness Go Health

How to Build an Outstanding Offer

Web1. Add a physical element to your product. The 21 Day Body Fix, one of the countless “lose X pounds in 30 days” programs includes a set of containers that are part …

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Digital Upsell Strategies: There’s Always Money In The Back End

WebFor anyone who’s new to this terminology, let’s clarify a couple of things: Back end: Marketing and sales to existing customers, instead of new customers (the front …

Category: Health Go Health

Brisbane Conversion Copywriter Dean Mackenzie …

WebAs a conversion copywriter, that’s what I do for businesses like yours: Use my skills and know-how to bend the marketing odds back in your favour. Dean is a brilliant direct …

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Email Copywriting

Web1-on-1 Copy Review: We’ll review the first drafts, answer all your questions and start on the final touches. 2 Rounds of Revisions: Your emails are meticulously edited and …

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Sales Page Copywriting

WebYour messaging isn’t structured in a persuasive way (AKA structured in the “spaghetti, meet wall” kind of way) Ignoring powerful sales page elements like subheads and social proof. …

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7 Prime Principles To Produce A Peerless Waitlist Page

WebPrinciples Used: Offer, Social Proof, Why. Ingrid Arna’s waitlist page for her High End Empire program is packed with winning principles to persuade prospects onto …

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The 40-40-20 Rule: Marketing Wisdom From The “Mad Men” Era

WebA product of the “Mad Men” advertising era of the 1960s and brainchild of marketer Ed Mayer, the 40-40-20 rule mapped how to find success in an industry …

Category: Health Go Health

Landing Page Copywriting

Web5 seconds, 10 seconds, 30 seconds – these numbers get thrown around when talking how long you’ve got to reel your reader in. Without worrying which number is “right”, the …

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Copywriting Services

WebWhen people think of “copywriting”, they often think blogs, websites and social media. These are all important, but they often don’t serve the ultimate purpose of your business: to …

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Copywriter Reveals: 10 Persuasion Tactics Behind Crazy-Converting

WebOnce you get past the highlighted “REVEALED” intended to draw eyeballs, you realise the language is simple but deliberately descriptive for a reason.. Terms like …

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