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How healthcare is being transformed by online self

Whether working in privately funded or national health services – it’s also clear that healthcare professionals are becoming just as digitally-savvy, using technology to research, communicate, and treat patients. According to research, over 88% of physicians use the internet and social media to research pharmaceutical, biotech, and medical

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How digital is changing the pharma & healthcare industry

WEBPrior to the pandemic, the digital health market was anticipated to experience a 9% annual growth rate between 2019 and 2026. Post-pandemic, that figure has been revised to …

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Healthcare and generative AI: What are the emerging use cases

WEBAccording to co-founder Paul Dereck, in just two days, 14.6K people used Glass AI to submit 25.7K queries, with users rating 84% of DDx and 78% of clinical plan …

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Six takeaways for US healthcare in Mary Meeker’s 2019 Digital …

WEBBetween 2015 and 2018, consumer adoption of digital health tools has risen across the board. Of the 4,000 Americans aged 18+ surveyed in 2018, 80% use online …

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15+ examples of effective content marketing from healthcare brands

WEBIBM’s content marketing strategy is a good example of this. This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly …

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How value-based healthcare is changing pharma’s

WEBEngaging healthcare professionals is an important factor in creating a value-based care system that is focused on delivering high-quality and cost-effective care to …

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Four big digital trends set to impact pharma marketers in 2023

WEBCowling also says that “in 2023, the priorities for most pharma brands are relevance and consistency over omnipresence.”. Essentially, this means that smarter …

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Seven big challenges facing healthcare marketers

WEB1. Digital underinvestment. By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their …

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Consumers want brands to support their well-being: study

WEBThat’s according to a new Edelman study, which found that 65% of consumers believe that brands could be doing more to support their well-being. “People …

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TikTok in healthcare: How should pharma marketers

WEBImage: Shutterstock. Conversations about health are increasingly taking place on social media platforms. A 2022 report by Hall & Partners finds that 33% of …

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Babylon Health on customer engagement strategy and email design

WEBBabylon Health works to avoid these silos itself by having teams own journeys rather than channels. For example, said Allan, the CRM team might own a six …

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Six brands that have made false health claims in advertising

WEBBy Nikki Gilliland July 25th 2016. Content. Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert …

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Report: Pharma’s social media use is maturing, but

WEBOgilvy Health’s Social Check-up 2023 report delves into the social media maturity of 10 big pharma companies, scoring them across six categories: social …

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How healthcare companies are getting creative to acquire data

WEBRoche bought an EHR. Last month, Swiss pharma giant Roche announced that it is acquiring health technology company Flatiron Health for $1.9bn. Flatiron …

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How the pharma industry is embracing influencer marketing

WEBThe pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But …

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10 brand campaigns that took a stand on social issues

WEBAs the report states, “the raison d’être of brands like Patagonia, Veja and The Beauty Counter is intrinsic, whereas campaigns from other companies might be …

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Why Instagram is the ideal platform for fitness brands

WEBFor fitness brands, this means it is a low effort but a highly effective medium, allowing them to reach followers in moments of real-time need. This is most often a …

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Nine powerful breast cancer awareness campaigns

WEBThe #ChangeAndCheck campaign encourages women around the UK to adorn the changing rooms of retail outlets with stickers depicting nine signs of breast …

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