Elevent.co

Brand sponsorship positively correlated to consumer purchase

Elevent conducted an online survey of adult Americans (18 years of age and over) with 2,000 surveys completed in Q1 2022. The purpose … See more

Actived: 9 days ago

URL: https://elevent.co/brand-sponsorship-impact-consumer-purchase-intent/

Elevent Sponsorship Experts for Brands & Rights holders

WEBNavigate the complex world of sponsorships with Elevent’s sophisticated suite of software and data-driven insights. Discover how we guide brands and rights holders to a win-win …

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Unlocking Sponsorship Value: How Leading Sponsors Choose …

WEBThis benefits both brands and properties by establishing a fair market value assessment. Here are some budget breakdowns for valuation and measurement: Small sponsorship …

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Sponsorship trends: new sponsorship categories

WEBSponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship categories can bring additional revenue to rights holders.

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Brands’ sponsorship guide: From managing sponsorship

WEBThe health crisis has directly impacted the entertainment sector, with sponsorship expenditure down an estimated 30% for 2021. That said, sponsorship agreements are …

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Unleashing the Potential: Running Events as Untapped …

WEBElevent recently conducted a comprehensive survey of 2,000 adults (18+) in the U.S. designed to uncover the impact of sports sponsorship on consumer perspectives. The …

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Sponsorship management: Time to get the house in order

WEBThis past January, Elevent was publishing its thoughts on the year ahead instead of the traditional trends. Six months into 2021, we’re finally getting a little taste of normalcy. …

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Athlete Advocacy and Its Impact on Consumer Perceptions

WEBSports, whether at the amateur or professional level, has a broad and often global appeal, reaching large audiences. There is an increasing trend of personalities and athletes …

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Top sponsorships

WEBThe best newsletter for sponsorship professionals. Join 5,000+ sponsorship marketing professionals who want to stay ahead: sponsorship trends, industry insights and the best …

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Impact of corporate social responsibility on purchase intent

WEBA recent Elevent survey conducted in the U.S. market revealed the impact of CSR on purchase intent. The study looked not only at purchase intentions but also at action, …

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Sponsorship trends in music

WEBThe best newsletter for sponsorship professionals. Join 5,000+ sponsorship marketing professionals who want to stay ahead: sponsorship trends, industry insights and the best …

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Sponsorship strategies aren't magic

WEBAn airport has hundreds of options for its sponsorships and donations strategy. It has countless audiences and stakeholders to please. Focusing resources on the most …

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Under Armour sponsorship: A look at the SXSW activation and …

WEBThe activewear brand Under Armour is no exception, as their presence at SXSW was aimed at the running shoe segment, runners being an affluent, educated and healthy target …

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Cannabis sponsorship: learnings from commercializing a new

WEBProfessor Norm O’Reilly from the University of Guelph summarized it well in a white paper published immediately before legalization, saying “Yes, quite simply, it is likely that …

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See how Canadian Tire used BrickRoad™ as a donation request

WEBDuring the initial stages of the Covid epidemic, Canadian Tire used BrickRoad™ as a donation request platform to manage thousands donation requests. Context. During the …

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Six essential tools for efficient sponsorship measurement

WEBParticipation. Engagement rate. 4. Data collection. Conducting research with the target audience is a key tool to measure impact. It can be done by research firms or with …

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Sponsorship History Part 3

WEBWelcome to the third part of our exploration into the sponsorship saga. If you’re just joining us, I recommend starting with part 1 and part 2 to get up to speed. For an analysis of …

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Heineken’s non-alcoholic beer sponsorship of F1

WEBIt has been several years since the Dutch brewer Heineken reached an agreement with Formula 1 to join Pirelli and Rolex as title sponsors of the most prestigious competition …

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The importance of renewing audiences

WEBBaby boomers, who have left their mark on pretty much every corner of society, are now reaching retirement age, are living longer and are in better health than their predecessors.

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