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Health Trends to Watch in 2024

WEBConsumers will turn to alternative sources for information and treatments in 2024. Social media will have an outsized impact on consumers’ health decisions. Retail healthcare …

Actived: 8 days ago

URL: https://www.emarketer.com/content/health-trends-watch-2024

Millennials and Healthcare

WEBReport Snapshot. Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, …

Category: Health Go Health

The 2024 Healthcare Consumer

WEBConsumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about …

Category: Health Go Health

Mobile Health Apps for Disease Management

WEBExecutive Summary. The healthcare industry is in the midst of a digital health revolution where innovative solutions are being used to improve health, increase access …

Category: Health Go Health

The Digital Healthcare Consumer 2023

WEBTypes of Health-Related Information That US Digital Health Users Have Explicitly Looked Up on Social Media, Dec 2022 (% of respondents) Importance of Using …

Category: Health Go Health

The digital health ecosystem: 2022 statistics & industry …

WEBTelemedicine is a growing part of the digital health ecosystem. Insider Intelligence. As a result, insurers had to address hurdles inhibiting patients and doctors …

Category: Medicine Go Health

Microsoft goes all in on healthcare cloud services and …

WEBThe news: Microsoft launched Azure Health Data Services to boost healthcare interoperability and expand its healthcare cloud strategy across data, AI, and …

Category: Health Go Health

IoT in Healthcare 2023: IoT Medical Devices & Companies

WEBThe global internet of medical things (IoMT) market is expected reach $187.60 billion by 2028, more than four times its worth in 2020 at $41.17 billion, …

Category: Medical Go Health

Consumers worldwide are losing trust in healthcare

WEBThe trend: Consumers around the world are losing trust in their healthcare systems and providers. That’s the starting point for the 2023 Edelman Trust Barometer: …

Category: Health Go Health

Most US consumers are mobile health app users

WEBThe data: Nearly two-thirds (63.4%) of US adults have used an app for a health-related purpose in the last 12 months, according to a recent survey from Insider …

Category: Health Go Health

US Aging Population Problems & Healthcare Issues

WEBThe majority (77%) of US adults over the age of 65 were members of a Medicare or Medicare Advantage (MA) plan in 2021. Only 4% in this age group were …

Category: Health Go Health

Patients are using portals more than ever—and high adoption is …

WEBFor example, COVID-19 patients who are active with their patient portals had shortened hospital stays (up to 1.1 days shorter). And heart failure patients with an …

Category: Health Go Health

Retail clinic use skyrocketed during the pandemic

WEBThe trend: Retail health clinic utilization saw the largest increase among all alternative sites of care between 2020-2021, according to new Fair Health data. Fair …

Category: Health Go Health

Why UnitedHealth and Amazon are battling for Signify Health

WEBWhat it could mean for Amazon: The tech giant could be eyeing Signify Health to broaden its home health efforts. In March 2021, Amazon signaled a deeper …

Category: Health Go Health

J&J helped inject $150M in AI company Verana Health—here’s …

WEBThe news: Real-world data (RWD) company Verana Health scored $150 million in Series E funding, led by Johnson & Johnson Innovation with participation from …

Category: Health Go Health

Here's why Humana helped a kidney disease management startup …

WEBTech-enabled kidney disease management startup Monogram Health scored $160 million in Series B funding from investors including massive health insurer …

Category: Health Go Health

Winning over Gen Z’s ‘me mentality,’ with Alo Yoga, Ulta Beauty, …

WEB2. Support mental health. Gen Z adults’ top health priorities are taking care of mental health (42%), managing stress (41%), taking time for themselves (38%), and …

Category: Health Go Health

Health & Personal Care Leads Growth of US Ecommerce

WEBTOTAL ECOMMERCE Ecommerce sales growth in the US will accelerate a bit this year, growing 9.3% to $1.137 trillion. In 2022, total ecommerce sales surpassed $1 trillion for …

Category: Health Go Health

The top trends and tactics for in-person events in 2024

WEBOur research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our …

Category: Health Go Health

Amazon will surpass 40% of US ecommerce sales this year, despite

WEBDespite its ecommerce dominance, Amazon will make up just 6.6% of US retail sales, per our forecast. Amazon’s retail share will grow to 7.0% in 2025 as more …

Category: Health Go Health

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