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How Healthcare Marketing Leaders Can Prove Patient Acquisition …

WebProving direct return on investment is a challenge for many marketing leaders. In healthcare, this is especially true. Consider the patient journey and its rapid …

Actived: 9 days ago

URL: https://www.fathomdelivers.com/perspectives/marketing-roi-healthcare/

navigating the evolution of healthcare marketing: insights from

WebNick highlighted a focus on frameworks, key performance indicators (KPIs), and investments in a robust Customer Relationship Management (CRM) system. As the …

Category:  Health Go Health

AI Adoption Conversations at HMPS 2024 Fathom Digital Marketing

WebWe invite you to download our digital AI guidebook today. Begin your journey with an intentionally developed resource informed by experience working with leading …

Category:  Health Go Health

Fathom + SXM Media: The Power of Audio + Podcast for …

Webquick take: The rise of digital audio: average consumer spends 1 hours 43 minutes listening to streaming audio daily The power of podcasts: 1 in 5 podcast …

Category:  Health Go Health

SEO Quadrant Website Technical Audits Fathom Digital Marketing

Webtier 1: starter. For small, but mighty teams. You might wear many hats, but you never settle. Website size: 100-500 URLs Content themes: 1-3 keyword groups Publishing: Monthly …

Category:  Health Go Health

Marketing Leaders in Higher Ed, Health Care & More

Webwe partner with marketing leaders like you. We bring experience from a wide range of industries, and our clients are headquartered across the country. 38clients. 17states. …

Category:  Health Go Health

Roundtable: The Current State of Healthcare Marketing Watch Now

Webin brief. On May 7, a diverse collection of healthcare marketing leaders joined Steve Kessen for the sixth installment of the eight-part Remote Roundtable series.

Category:  Health Go Health

Healthcare Digital Advertising in a Cookieless World

WebIn January 2024, Google Chrome deprecated 1% of third-party cookies. This small percentage represents 32M users. While the rest of advertisers and data providers …

Category:  Health Go Health

Digital Marketing Perspectives & Marketing Partner Case Studies

WebAt Fathom, our goal is to help marketing leaders make the biggest possible impact with time and resources. That’s why we’re deeply rooted in outcomes—tying every decision to …

Category:  Health Go Health

Remote Roundtable: Agile Digital Marketing with Houston …

Webwatch the remote roundtable . On July 9, healthcare marketers from across the country joined our CEO, Steve Kessen, for a Remote Roundtable focused on a critical …

Category:  Health Go Health

HCIC 2021 Daily Recaps Live from Las Vegas

Webthe 2021 Healthcare Internet Conference live from Las Vegas. The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. …

Category:  Health Go Health

Promoting Coronavirus Vaccination Campaigns with Digital …

Webin brief. Given public trust in healthcare leaders and a need for trustworthy coronavirus vaccination information, there’s a clear opportunity for hospitals to lead …

Category:  Coronavirus Go Health

Now Hiring: Sr. Strategist, Paid Media Fathom Digital Marketing

WebFathom has an immediate need for a Paid Media Strategist, either in the Cleveland area or remote. The Paid Media Strategist focuses on client strategy development as it relates to …

Category:  Health Go Health

Case Study: UCLA Health + Fathom Patient Volume with …

WebOver an eight-month period, UCLA Health campaigns on SXM Media generated over 2,800 unique appointment requests and did so four times more efficiently …

Category:  Health Go Health

improving customer experience at McGraw-Hill

WebHannah recently sat down with our CEO, Steve Kessen, to share what it was like to work with our team to improve McGraw-Hill’s customer experience. If you want to …

Category:  Health Go Health

Case Study: UCLA Health Foundational SEO Audit Fathom

Websolutions. Using elements of the SEO Quadrant ™, we were able to mitigate the potential risks of the website migration and unify efforts across the various teams and …

Category:  Health Go Health

Now Hiring: SEO Strategist in Cleveland, OH Fathom Digital …

Webresponsibilities. The SEO strategist is responsible for coordinating and implementing SEO strategies. You should not only have an advanced knowledge of both technical and …

Category:  Health Go Health

How We're Adjusting Amid the COVID-19 Outbreak Fathom

WebThe impact of the ongoing COVID-19 outbreak is rapidly evolving, and so are the measures our communities are taking to ensure our health and safety.

Category:  Health Go Health

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