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Perspectives ft. Aleksandra Kuzmanovic, Social Media Manager, …

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State of User-Generated Content Report 2021: Updates, Trends, …

WebAt the beginning of 2021, TINT identified five themes for the future of marketing in the annual State of User-Generated Content (UGC) Report. Fast-forward to …

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Rising expectations for brand culture

WebThis content originally appeared June 11, 2020 as part of the Future of Marketing weekly email series. Subscribe here. User-generated content (UGC) has played an important …

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The Future of Health and Beauty Marketing

WebThe British Beauty Council’s Value of Beauty Report found health and beauty brands are making an ROI of $11.45 for every $1 spent on influencer marketing. …

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The Future of Content Creation (And What it Means for Marketing)

WebIt’s predicted the influencer marketing industry will reach $16.4 billion in 2022. That’s a big difference from the $1.7 billion global market size it hit in 2016. We’ve …

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State of User-Generated Content: Updates, Trends, and Predictions

WebIn early 2022, TINT identified 5 consumer trends and 7 marketing themes in the annual State of User-Generated Content (UGC) Report. Since then, we are still …

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Brief #146: O Brave New World, Social Despair, and Veggies

WebWelcome to another issue of Future of Marketing! Let’s get existential. Today’s issue explores social despair. Not the type that triggers a mid-life crisis, but the …

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7 Marketing Themes to Watch in 2022

WebTheme #1: Engagement vs ROI. In 2020, engagement was the 7th biggest obstacle for marketers. In 2021, it became the top challenge and in 2022—nothing has …

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Accelerating market predictions

WebThis content originally appeared June 18, 2020 as part of the Future of Marketing weekly email series. Subscribe here. Before the pandemic, distance learning, eCommerce, and …

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Future of Marketing

WebWe send the latest marketing news, insights, and strategies to over 50,000 brand leaders. Subscribers receive first access to our Future of Marketing newsletter before anyone …

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Brief #102: Visual storytelling with video

WebWelcome to Future of Marketing. Each week, we send you the most relevant trends, resources, and strategies in social and user-generated content (UGC) from …

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Perspectives ft. Brayden Cohen: Social Marketing and Employee …

WebBrayden Cohen leads Social Media and Employee Advocacy for Hootsuite. In his words, he shares: Why social media marketers need a seat at the table The value of …

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Perspectives ft. Luz Corona, Community Editor at AdWeek

WebPerspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: At the time of this conversation, …

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Perspectives ft. Shriya Dayal, Social Media Professional

WebPerspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the glob e. EDITOR’S NOTE: Shriya Dayal is a Social Media …

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Brief #31: Connecting with empathy to stay relevant

WebEmpathy has the power to drive innovation and ROI, but it requires a deep connection with your audience – understanding how they feel, what they think, and need. “We’re seeing …

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The Future of Event Marketing

WebThere are 3 steps every event marketer needs to strategize: #1: How they’ll market pre-event to in-person and virtual prospective attendees. #2: How they’ll market …

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The Future of Hospitality Marketing

WebHospitality is bouncing back. After getting hit hard by the COVID-19 pandemic, we’re seeing travelers getting ready to book their next vacation.Fifty-six …

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Perspectives ft. Alicia Esposito, VP of Content, Retail TouchPoints

WebListen to the full episode on the podcast here. Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she …

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