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HCP Advertising, Part 1: Understanding Healthcare …

WebThis is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed …

Actived: 8 days ago

URL: https://glasscanopy.com/healthcare-marketing-segmentation/

Medical Marketing SEO: Using SEO to Target Doctors and …

WebMedical marketing SEO is just one part of a larger marketing strategy. We recommend combining SEO with paid campaigns, mid-funnel nurture, and direct calls to …

Category: Medical Go Health

HCP Marketing Trends: 23 HCP Marketing Stats for 2023

WebDigital advertising spend for the healthcare and pharmaceutical industry is projected to hit $15 billion in 2023. ( Insider Intelligence, 2022) Compared to other …

Category: Health Go Health

Marketing to Doctors, Part 1: Lead & Content Generation

WebMaintaining these reps in the field isn’t cheap, either—the average pharmaceutical rep costs $160,000/year in fully loaded costs to make his or her rounds. …

Category: Health Go Health

Marketing to Doctors Messaging and Segmentation

WebMarketing to Doctors: A How-To Guide for Marketing Executives of All Levels. 1. Tightly define your audience. At glassCanopy, we often say that we “market to …

Category: Health Go Health

Marketing to Doctors, Part 4: Lead Generation

WebListen to this post: Marketing to Doctors, Part 4: Lead Generation. 00:00 30:52. According to the Kaiser Family Foundation, there are just over 1 million active …

Category: Health Go Health

Healthcare IT Marketing Strategies: Finding and Targeting the …

WebIn healthcare, marketing enterprises try to target doctors directly, the healthcare organizations they are a part of, or the individuals that make decisions for the …

Category: Health Go Health

HCP Advertising, Part 4: Healthcare Email Marketing to Target HCPs

WebThis is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains …

Category: Health Go Health

HCP Marketing, Part 2: Healthcare Content Development

WebElation Health offers a modern electronic health record (EHR) system. This eBook provided an overview of how healthcare has changed over the last few years and …

Category: Health Go Health

Marketing to Doctors

Web2 Reuters, U.S. Health Spending to Rise 5.5 Percent Per Year Over the Next decade: CMS, 2019. 2 Compare that to reaching doctors. If any doctors downloaded this eBook, they’re …

Category: Health Go Health

Marketing to Dentists: How to Market to Dentists

WebIn 2022, dental practice owners and partners made an average of $289,550, and associate/employee dentists made an average of $195,800. Compared to previous …

Category: Health Go Health

Marketing Technology for Healthcare

WebMarketing to health systems Healthcare services and focusing on automation and human-centered design. A direct call-to-action campaign encouraging healthcare leaders to …

Category: Health Go Health

HCP Marketing, Part 1: Understanding HCP Segmentation for

WebThis is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, …

Category: Health Go Health

Marketing to Healthcare Providers Campaign Samples

Webhighly technical and sophisticated solutions for health systems and physicians. Here’s a taste of what we can do from list-based targeting, SEO, SEM, content syndication, and …

Category: Health Go Health

Marketing to Health Systems and Physicians

WebMarketing to health systems. Telepharmacy services and solutions. An eBook covering the increasing popularity . of telemedicine and the beneficial impacts . these new technology …

Category: Medicine Go Health

HCP Advertising, Part 3: The Best Platforms for Advertising to HCPs

WebThis is part 3 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains …

Category: Health Go Health

Cardiology Advertising: Digital Marketing to Cardiologists

WebIn cardiology, it is particularly important to look at age relative to the shifts in the coming workforce. According to the 2022 MedAxiom compensation survey, there are …

Category: Health Go Health

Dermatology Advertising: Digital Marketing to Dermatologists

WebA 2021 study looked at the gender gaps in dermatology and found the following: The percentage of female dermatologists in each state ranges from 18.4% to …

Category: Health Go Health

Marketing Technology for Healthcare

WebClient: Mahana Therapeutics What they do: App-based prescription digital therapeutics Summary: An eBook campaign that provides an overview of prescription digital …

Category: Health Go Health

Marketing to Physicians and Healthcare Systems

WebClient: Cooperative of American Physicians What they do: Provide malpractice insurance to physicians in California Summary: An eBook and printable checklist to help physicians …

Category: Health Go Health

B2B Lead Generation Services glassCanopy (San Francisco)

WebMarketing is about revenue. Marketing is no longer about a pretty logo and some brochures. Sales are being made (or lost) before a salesperson even knows a prospect exists. The …

Category: Health Go Health

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