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Highland Marketing

WebUnlock your health tech marketing potential. Strategise, optimise, and maximise ROI for 2024. Start your journey today. Make the most of. six plus one (plus) NHS England has …

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How to create a winning health tech marketing strategy

WebDefining clear objectives. Setting clear and achievable objectives is crucial for measuring the success of a health tech marketing strategy. Health tech companies …

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Allocating your 2024 healthcare marketing budget

WebPractical steps for allocating your 2024 healthcare marketing budget. Having explored the vast landscape of healthcare marketing channels, the final step is to strategically allocate …

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Mastering the 6 Ps of marketing in the health tech industry

WebIn the fast-paced world of health tech, effective marketing is essential for driving growth and making a lasting impact. By applying the 6 Ps of marketing, health …

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Leveraging user testimonials in health tech marketing

WebMaintain the original voice and sentiment of the user. Using generic praise: “This product is great!” is good to hear, but it doesn’t tell potential customers much. …

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Think like a journalist

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Healthcare technology marketing

WebAs patients become an active participant in their care, many healthcare technology vendors find themselves in a position where they need to build on their …

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Targeting the right audience in healthcare marketing

WebTech companies and healthcare providers must acutely recognise and respond to the NHS’s ongoing crisis, shaping their healthcare marketing strategies to …

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Key tactics your health tech marketing agency needs to know

WebA health tech marketing agency fully connects with their health tech audience, comprising professionals, stakeholders, and end-users, who seek content that …

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Pinterest holds potential for Healthcare

WebContact Us Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call …

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Securing the health tech profession of the future

WebAbout us Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international …

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Highland Marketing: your 2024 healthcare marketing agency

WebCampaigning for health tech for decades: Join customers across health tech who know Highland Marketing for its deep understanding of their market. We can position you and …

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New Partnership: Health Tech Enterprise & Highland Marketing

WebHighland Marketing has built a strong reputation in the health tech sector over more than 20 years, raising the profile of important technologies and their impact in …

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Working with an NHS in crisis: health tech in 2023

WebWorking with an NHS in crisis: health tech in 2023. 6th January 2023 - Blog. In January, Highland Marketing co-founders Mark and Susan Venables looked at the …

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Marketing ROI digital vs traditional in health tech for 2024

WebGlobal digital ad spending is projected to reach approximately $389 billion by 2024 according to Statista, showcasing the growing dominance of digital channels in the …

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Top five technologies that could change healthcare

WebNeuroprosthetics. Brain chips – the simpler explanation! These are devices that are planted into the brain to monitor mental functions. The immediate use of this …

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Digital strategy refresh for health and care in Scotland

WebScotland is due to launch a refresh of its Digital Health and Care Strategy as early as March 2021. What might the Scottish government set out?Matthew D’Arcy takes …

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Telling your med-tech story

WebFrom keeping people well at home, to supporting better care and new treatments, or enabling faster and accurate diagnoses, the potential of cutting-edge technologies is …

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Health tech marketing

WebGet it right, but get it done. We all know 2024 is going to be hard. What that says to me is that what we do as marketers and as healthcare technology innovators is …

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What the Queen’s Speech means for healthcare marketing

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