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Qualitative research: open-ended and closed-ended questions

An open-ended question is a question that allows the respondent to express himself or herself freely on a given subject. This type of question is, as opposed to closed … See more

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URL: https://www.intotheminds.com/blog/en/qualitative-research-open-and-closed-ended-questions/

Pros and cons of focus groups vs. interviews: an in-depth review

WEBA focus group usually gather around 8 participants for 2 hours. An individual interview is usually around 45-60 minutes. Divide 2 hours (120 minutes) by 8 and you …

Category:  Health Go Health

Mendi, a technological innovation to strengthen your brain

WEBMendi, a technological innovation to strengthen your brain. By Lorène Fauvelle PhD in marketing, director of IntoTheMinds. Mendi is a neurotechnology …

Category:  Health Go Health

9 concrete impacts of COVID19 on the future of the food retail …

WEBThe current impact of COVID-19 on the food retail sector. Impact 1: security at the point-of-sale becomes a strategic issue. Impact 2 : declining profitability and …

Category:  Food Go Health

Facebook responsible for 24% of mental health decline

WEBFacebook’s effect on mental health deterioration is equivalent to 22% of the impact of job loss. Suicide attempts among 18-23-year-olds increased from 7.5% in …

Category:  Health Go Health

How to prepare a questionnaire for qualitative research

WEBSTEP 3 : define your questions. For each theme you should have a set of questions at your disposal to cover the different possible aspects. Keep this in mind: it is …

Category:  Health Go Health

COVID-19: 7 specific impacts on the future of the aviation sector

WEBBusiness aviation growth is estimated at 15-20% in 2020, boosted by the Covid-19 crisis. Health risks, coupled with the lack of safe alternatives, are pushing the …

Category:  Health Go Health

Web Analytics: definition, benefits, and strategy [Guide 2023].

WEBThey allow them to immediately target the source of a problem or the market opportunities to seize. Web analytics offers many benefits in terms of data visualization: …

Category:  Health Go Health

Social Marketing: Definition, Implementation, Examples [Guide 2021]

WEBBy Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds. Social marketing is the branch of marketing that aims to promote social causes or general …

Category:  Health Go Health

Conducting the qualitative interviews for your market research

WEBStep E: Coding and analysing the qualitative interviews. Once the transcript is down on paper, you are ready to start coding the interview. This is a laborious, but extremely …

Category:  Health Go Health

Market research questionnaire: examples and complete guide

WEBThe questionnaire is divided into 3 distinct parts: 1) the introduction, 2) the questions specific to the market research, and 3) the collection of information on the …

Category:  Health Go Health

Post-Covid-19 : new behaviours and impacted activites

WEBThe first results revealed on 06/04/2020, are not reassuring. Whereas in regular times, 18% of the population declares to be in a situation of psychological …

Category:  Health Go Health

Pestel analysis and trend analysis for market research

WEBEpisode #3/9 – After putting your ideas down on paper (see Episode 1 – Define your project before carrying out market research), testing your idea with the help …

Category:  Health Go Health

Nudge marketing: examples, definitions, detailed analysis [Guide …

WEBNudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social …

Category:  Health Go Health

Qualitative interviews: use of real-life scenarios (or “vignettes”)

WEBThe use of real-life scenarios: advantages and disadvantages. In a 2020 article, Sampson and Johannessen introduce the notion of real-life inspired vignettes.. …

Category:  Health Go Health

Market research in Germany: the 10 best data sources

WEBTop 10 data sources in Luxemburg. Top 10 data sources in the United Kindgom. Top 10 data sources in Italy. Top 10 data sources in Spain. Top 10 data …

Category:  Health Go Health

Market research in the UK: the 10 best data sources

WEBProtection des consommateurs. There are two particularly interesting websites on consumer protection. The first is the government’s citizens advice website …

Category:  Health Go Health

Walking while working: my experience with a treadmill desk

WEBAssessment after 2 months of using a treadmill desk (walking workstation) x2: the number of daily steps. -10%: average heart rate. 3 hours of daily physical …

Category:  Health Go Health

Market research in the Netherlands: the 10 best data sources

WEBAs always, the first source of data to consult when entering a market is national statistics. The vast majority of countries have an official authority that provides …

Category:  Health Go Health

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