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The Future of Healthcare Marketing: Lessons for All Marketers

WEBThe ongoing changes in healthcare marketing have much in common with the shift B2B marketers across industries have experienced in recent years, with the customer journey …

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URL: https://www.marketingprofs.com/articles/2017/31768/the-future-of-healthcare-marketing-lessons-for-all-marketers

6 Questions to Measure Your Brand Health MarketingProfs

WEBIf the internal team isn't a loyal brand advocate, you can't expect customers to be. 2. Does your brand have a clearly defined target audience or audiences? Identifying an audience …

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Marketing Strategy

WEBEditor's note: This article is based on a post on the author's blog.. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers …

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Engaging Customer Experiences in Healthcare MarketingProfs

WEBA curious phenomenon has taken place in healthcare in the past several years: Patients turned into consumers. This evolution was, actually, a little more gradual, driven in part …

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How to Address Mental Health in the Workplace MarketingProfs

WEBYou can best support your employees by focusing on three key areas. 1. Provide tangible mental health resources to workers. Bring a sense of mindfulness to the virtual office. …

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How COVID-19 Is Impacting Marketers' Branding Strategies

WEBFully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder. …

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The State of Healthcare Content Marketing in 2017

WEBThe social networks used most by hospitals/health systems to distribute content are Facebook, Twitter, and YouTube. Some 53.1% of hospitals/health systems are posting …

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Student Questions

WEBFORUM Know-How Exchange : Student Questions. Add a comment below to participate in the discussion, ask a new question or search our archives of over …

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Case Study: How Domino's Managed a Viral Video Nightmare

WEBContact: Tim McIntyre, Vice-President, Communications. Location: Ann Arbor, Mich. Industry: Food services. Annual revenue: $1,425,100,000. Number of employees: …

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Know-How Exchange : Taglines/Names

WEBFORUM Know-How Exchange : Taglines/Names. Add a comment below to participate in the discussion, ask a new question or search our archives of over 46,500 …

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