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Back to basics: The five Ws and two Hs of individualised marketing

WEBMichael Minami, vice president of advanced analytics solutions at RAPP, has more than two decades of experience in digital marketing/CRM, strategy, product and …

Actived: 5 days ago

URL: https://www.marketingtechnews.net/news/2021/apr/15/back-to-basics-the-five-ws-and-two-hs-of-individualised-marketing-science/

A guide to wellness and digital marketing: Go further than comms …

WEBIf marketing ‘is the generous act of helping others become who they seek to become’ (thanks Seth), then nowhere is that mission more pertinent than in helping …

Category:  Health Go Health

How democratising data has been vital for healthcare brands …

WEBSession When the Covid-19 pandemic first hit globally, supporting organisations in healthcare took on a significance never seen before. Cloud-based …

Category:  Health Go Health

How shame and guilt can be used to your advantage in marketing

WEBFrom billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response …

Category:  Health Go Health

Is data-driven marketing in rude health

WEBEwan McIntyre is a VP Analyst covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations …

Category:  Health Go Health

89% of people feel social media negatively affects their mental …

WEB89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled …

Category:  Health Go Health

The CMO’s role in a post-pandemic world: Flexibility with …

WEBThe CMO role has changed. It is now the business-critical link between multiple arms of a company and is integral to business development. The role is no …

Category:  Health Go Health

How Holland & Barrett improved the health of customer loyalty …

WEBNBTY Europe, which owns Holland & Barrett and GNC in the UK, launched a digital transformation project, aimed at modernising its operations and to help it better …

Category:  Health Go Health

Do we need to kiss goodbye to social media likes

WEBMarketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email …

Category:  Health Go Health

Exploring the Coca-Cola brand

WEBCoca-Cola is undoubtedly one of the world’s most valuable brands. Even if it isn’t the most valuable anymore – its 13 year stretch at the top of Interbrand’s list was broken by Apple …

Category:  Health Go Health

How social media influences market segmentation

WEBMums are an ideal segment for many brands. Influencing the influencers. About 10% of social network users generate 90% of the content. These are referred to …

Category:  Health Go Health

Botco.ai receives $3.6m investment to help healthcare organisations

WEBDuncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer …

Category:  Health Go Health

How to avoid brand fatigue and stay relevant

WEBStaying relevant is key to avoiding brand fatigue but that doesn’t mean constant brand overhauls. In fact, change too much and you may completely alienate …

Category:  Health Go Health

Metaverse: What’s the impact on data privacy

WEBThe metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming.But the question is — are …

Category:  Health Go Health

Three key ways the Covid-19 pandemic has changed digital …

WEBCovid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, …

Category:  Health Go Health

What are the real effects of data breaches on consumer trust

WEBNumerous high-profile data breaches have made customers question their trust in brands in recent months and years. Although the costs associated with …

Category:  Health Go Health

80% of consumers forget branded content after 3 days

WEBWell, according to research by Prezi, for 80% of consumers the answer is three days. The research, carried out in conjunction with renowned cognitive …

Category:  Health Go Health

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