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Disney pushes healthy living credentials with ‘Healthily Ever After

WEBDisney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’. By Sarah Vizard 11 Jan …

Actived: 4 days ago

URL: https://www.marketingweek.com/disney-pushes-healthy-living-credentials-in-healthily-ever-after-campaign/

McDonald’s vows to ramp up marketing of healthy options

WEBMcDonald’s vows to ramp up marketing of healthy options. McDonald’s is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal …

Category:  Health Go Health

Is improving staff wellbeing the secret to brand health

WEBInvestment in wellness programmes arguably delivers attractive outcomes that alongside increased productivity, reduced absenteeism and talent retention, include …

Category:  Health Go Health

O2 looks at expanding into healthcare

WEBO2 believes its growth will come from expansion into several new areas including healthcare and education as well as developing its range of financial services …

Category:  Health Go Health

From medical product to lifestyle brand: How Tena tackled the …

WEBTena’s plan was to tackle the stigma of incontinence head-on, targeting women who were buying products for themselves (rather than for elderly relatives) with more stylish …

Category:  Health Go Health

‘Innovation, science, humanity’: Why GSK picked Haleon for its …

WEBGSK Consumer Healthcare to be renamed Haleon after demerger. According to Rogers, the speed of the process posed one of the rebrand’s most …

Category:  Health Go Health

How Bayer is bringing creativity into consumer healthcare

WEBMarketers in consumer healthcare are often wary of being creative with their campaigns, but Bayer’s top marketer Patricia Corsi believes there is an opportunity to …

Category:  Health Go Health

GSK Consumer Healthcare to be renamed Haleon after demerger

WEBBy Matthew Valentine 22 Feb 2022. GSK Consumer Healthcare plans to rebrand to Haleon after its demerger from GlaxoSmithKline. The new name, pronounced ‘hay-lee-on,’ has …

Category:  Health Go Health

Brand diagnosis is the brand manager’s first job, so prioritise it

WEBBrand diagnosis is the brand manager’s first job, so prioritise it. Marketers have lost sight of proper research into what drives brand successes and challenges, …

Category:  Health Go Health

How ‘niche’ lifestyle brands are increasing their mass market appeal

WEBFlexitarians are likewise important to Quorn, which counts 83% of its consumers as meat reducers. The brand is focused on heavyweight, mass market …

Category:  Health Go Health

Superdrug on ‘shaking up’ the health and beauty loyalty market

WEBSuperdrug hopes it VIP Rewards loyalty programme will put it on the “front foot” and help it stand out in the crowded loyalty space. The health and beauty brand …

Category:  Health Go Health

How insurer Vitality is winning new customers and boosting sales …

WEBVitality is looking to redefine the health and life insurance market by rewarding healthy customers rather than focusing on ‘doom and gloom stories’ after …

Category:  Health Go Health

The best marketing campaigns of 2022: Part 1

WEBIndeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign to be …

Category:  Health Go Health

Coca-Cola’s Vitaminwater ad slammed for flu jab claims

WEBCoca-Cola has been rapped by health campaigners in the United States for an advert that claims its Vitaminwater drink is more beneficial than a flu jab. By Lara …

Category:  Vitamin Go Health

Change4Life introduces app to deal with childhood obesity

WEBChange4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the …

Category:  Food Go Health

How Bodyform plans to tackle the ‘gender pain gap’

WEBBy Manny Pham 2 Mar 2021. Bodyform is launching a campaign to showcase the plight of those suffering from endometriosis, as the brand steps up its strategy of highlighting …

Category:  Health Go Health

‘This is a real reset moment’: Government campaign aims to tackle …

WEBPublic Health England is launching an adult health campaign that aims to inspire the nation to improve its health and reduce the risk of becoming seriously ill, as …

Category:  Health Go Health

Kenvue claims its ‘iconic brands’ drove success in the quarter

WEBKenvue claims its ‘iconic brands’ drove success in the quarter. Kenvue is the consumer health spin-off from pharmaceutical business Johnson & Johnson. CEO …

Category:  Health Go Health

Public Health England launches ‘One You’ brand to rival success of

WEBPublic Health England has launched its first brand since introducing Change4Life eight years ago, with ‘One You’ aiming to help middle aged adults avoid …

Category:  Health Go Health