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The 7 pillars of a healthy marketing organization, …

Our customers are increasingly looking for solutions, not products. They want software solutions that directly address their business … See more

Actived: 7 days ago

URL: https://martech.org/7-pillars-healthy-marketing-organization-according-cmo-ge-healthcare-digital/

A new age of direct-to-physician marketing

WEBSource: Pewtrusts.org. Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) …

Category: Health Go Health

Marketing Compliance: All You Need to Know

WEBComplying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious. Marketing compliance laws and …

Category: Health Go Health

About.com takes new direction with launch of standalone …

WEB“Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to …

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A healthier, happier social presence: Tips for health care

WEBThe health care industry may be at the cutting edge of medical science, but it has faced unique challenges in adopting social media. While airlines are fielding …

Category: Medical Go Health

Data-driven content: The key to connecting with …

WEBImplementing owned asset optimization. Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare …

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How STCHealth uses intelligent chat to help people …

WEBSTCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale. A few years ago, …

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Why website health is critical to demand generation …

WEB“It’s time for marketers to prioritize organic channels,” she added. Embracing the benefits of an optimized technical structure. When most brands think of organic …

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ActionIQ brings its CDP to healthcare

WEBEnterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance …

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PulsePoint launches Genome to centralize data for …

WEBPulsePoint launches Genome to centralize data for healthcare advertising The ad exchange says this is the first of its kind and that it answers “the call for …

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Valtech picks up a specialist digital healthcare agency MarTech

WEBValtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and …

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Health network shows that yes, personalization is a thing

WEBIndiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. …

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Modernizing healthcare marketing with agility: How Premier

WEBThe transition to agile marketing worked out from Premier, Inc. Here's how they went about it. In the first part of this two-part article we looked at the reasons …

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Study: Media Consumption & Evolving Role Of CMO Changing …

WEBForrester released their Brand Health Measurement Is Ripe for Digital Disruption report this week, examining the new landscape of brand health measurement …

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Your Health On Facebook

WEBThe effort, seen by Facebook executives as a way to increase engagement on the network, was partly prompted by the fact that people increasingly feel comfortable …

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Walmart’s omnichannel roadmap for Walmart Connect MarTech

WEBIn this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its …

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The best ways to use social media for marketing your medical …

WEBWith nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy.If you’re in the medical …

Category: Medical Go Health

It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare

WEBMy days recently have been full of conversations involving smart marketers — so much so that I had another I had to share. Stephanie Meyer is the global head of …

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Modernizing healthcare marketing with agility: A deep dive into …

WEBTraditional silos were slow and inflexible. Before agile and within marketing, work was vastly different at Premier than it is today. Employees were organized into …

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How Barnes & Noble is coping with COVID

WEBA successful strategy. On its introduction in 2018, BOPIS accounted for about 23% of orders, dropping to 20% in 2019. With the pandemic, Barnes & Noble saw …

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How Special Olympics is supporting digital health and strength

WEBNew programs and new channels. One initiative was the launch of online fitness programs, like School of Strength, in partnership with WWE. “It allows athletes to …

Category: Fitness Go Health

Socialbakers Aims To Simplify Analytics With Social Health Index

WEBLenovo can then use that information to adjust its strategy on specific platforms if it’s lagging. From the Socialbakers blog post: The key to the success of the …

Category: Health Go Health