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7 Brand Health Metrics You Should Be Monitoring

WEB7 Brand Health Metrics You Should Be Monitoring | Renegade

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URL: https://renegade.com/blog/7-brand-health-metrics-you-should-be-monitoring/

How Sutter Health Reinvented Their Brand Renegade

WEBMeet the Guest. Yerganian joined Sutter Health’s not-for-profit network as its first chief marketing & branding officer in August 2015. “Recognized by colleagues as …

Category: Health Go Health

B2B Healthcare Marketing: It's Time to Get Real Renegade

WEBMaybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak …

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6 Ways to Nurture B2B Partnerships Renegade

WEBA partnership works when both parties are aligned on the nature of the relationship and partnership end goals. Litmus, for example, partners with all the big marketing …

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Bringing a Healthy Skepticism to Health Care Marketing

WEBHow is health care marketing different? Health care, as an industry, has no idea how to talk to people (obviously there are exceptions). I was coming out of a …

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The Power of Storytelling at UCHealth Renegade

WEBMeet the Guest. Manny Rodriguez isn’t just a great healthcare marketer; he’s also a survivor of terminal illness. After successfully battling leukemia, Rodriguez is …

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A Back-to-School Marketing Point/Counterpoint Renegade

WEBWhen Dan Gingiss arrived at Humana a couple of years back, the company’s average response time to customer inquiries via social media was 25 hours. Over the next six …

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The Big CMO Shift in 2020 Renegade

WEBRenegade The Big CMO Shift in 2020. On November 12, 2019, over a hundred CMOs gathered in New York City for The CMO Club’s 7th annual CMO Awards.

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Giving Social a Healthy Pass Renegade

WEBRenegade Giving Social a Healthy Pass. This is the last but not least of my interviews in preparation for our panel called Why CMOs Won’t Invest More in Social Media at The …

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Rebuilding Your Event Marketing Muscles Renegade

WEBWhen it comes to events, many B2B brands are a bit out of shape. Maybe even flabby. Shows are being booked, tickets purchased, booths shipped, and hours invested, but …

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The CMO's Silver Linings Playbook Renegade

WEBRenegade Marketers Unite: Top Rated Podcast for CMOs. 216: The CMO's Silver Linings Playbook. 30. 00:00:00. 30. Get the RSS Feed. SUBSCRIBE. 2020 has …

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Rebranding in a Pandemic — An Amazing CMO Story Renegade

WEBImagine you’ve spent the past year preparing to rebrand your organization. You’ve ticked off all the boxes—strategized with a cross-functional team, developed a robust …

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B2B Renegade: Meet David Koerner, 75F Marketing VP

WEBIn this exciting episode, 75F’s VP of Global Marketing David Koerner joins the show to share how 75F is marketing sustainability in a whole new way while going up …

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Salesforce CMO on Power of Purpose Renegade

WEBAfter nearly 7 years with Salesforce, 2.5 of which she served as CMO, Stephanie Buscemi announced on Twitter that she’s saying goodbye. The 100+ (and …

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CMO Insights: Global Sponsorships Renegade

WEBRenegade CMO Insights: Global Sponsorships. Here is the 2nd part of my extensive and enlightening interview with Aon’s Global CMO Phil Clement.. This part …

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How Deloitte is Building a True Global Brand Renegade

WEBDeloitte, which employs approximately 286,000 people in 150 countries, has swerved away from this feudal approach. One critical element was the development of a …

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A Play-By-Play for the First 90 Days Renegade

WEBIn this episode, Dave Bornmann of Association Analytics, Julie Kaplan of CareMetx, and Johnny Smith Jr. of Encompass Health describe their own approaches …

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Precisely How to Change Your Brand Name Renegade

WEBThe company had 6 months to change the Pitney Bowes name—6 months that just so happened to coincide with all of the disruptions of 2020. In this episode, …

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Behind the product launch of TheBU Kombucha Renegade

WEBTheBu is a kombucha (read: fermented tea) brewed up by a die-hard surfer from Hawaii who transplanted to southern California. Already a fast-growing brand, TheBu’s …

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