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Medical & Healthcare Digital Marketing

From plastic surgery and dermatology to internal medicine and dentistry, the medical industry is a competitive marketplace. Targeting the right kind of patients while also … See more

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6 Steps To Align Your Healthcare Marketing With …

WebTypically, when stakeholders meet to discuss business growth and development, they discuss marketing needs and opportunities. Key points can include: …

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5 Actionable Healthcare SEO Expert Tips for Providers

Web5 Actionable Healthcare SEO Expert Tips for Providers. July 25th, 2022 by Paula Keller French. Key Insights. SEO is a critical component of any digital marketing …

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How Hospitals and Healthcare Practices Can Adapt to …

WebGoogle is extra critical of health-related websites and has defined a specific content category for pages with content that could impact a person’s happiness, health, …

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Reconstruct the SEO Strategy of Your Medical Practice

WebAs evidenced by the whopping 62 percent of smartphone owners who use their mobile devices to look up health information, a mobile SEO strategy is crucial. …

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5 Questions Your Medical Practice Should Ask Before Hiring a Paid

WebWhen it comes to choosing a marketing firm for your paid search campaign, it’s important to do your homework—especially if you’re in the medical industry. …

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How Patients Are Searching for Doctors Online: Make

WebThe digital world has infiltrated every facet of our lives, including our health care. Yet, many physicians don’t know how to best compete in this online marketplace. …

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A Spoonful of SEO to Nurse Your Rankings Back to Health

WebA Spoonful of SEO to Nurse Your Rankings Back to Health. January 4th, 2016 by Search Influence Alumni. The Internet isn’t just where people go to find out whether …

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Want to Grow Your Medical Practice

WebLikewise, we all know that people seek advice on health care providers from their friends and family. It might be beneficial to target the connections of people who …

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Defibrillate Your Clinic’s Social Media Plan in Five Steps

WebSocial media provides a whole new world for the healthcare industry to interact and reach patients and consumers. Here are the 5 steps to creating your social …

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Healthcare Marketing Laws: Language to Keep Your Ads Legal

WebDon’t use words like “best” or “superior”. Unless there is objective evidence to support the claim, practices cannot claim professional superiority in any way. …

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How Medical Professionals Use Google Display Ads to Win New …

WebDoctors, practice managers, and other medical professionals may have an SEO plan that is designed to improve their search engine rankings with web crawlers …

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5 Medical Practices Effectively Using Instagram

WebDr. Wahab’s dental practice Unforgettable Smile is located in Beverly Hills. He uses Instagram to promote the diverse dental and oral health care services he provides. …

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These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients

WebAccording to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and …

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Let’s Get Medical: How To Manage Healthcare Listings On G+

WebLet’s Get Medical: How To Manage Healthcare Listings On G+. February 5th, 2015 by admin. When it comes to adding healthcare listings in Google My Business (now …

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A Dentist’s Guide for Choosing Target Audiences on Facebook

WebFor a family or pediatric dentist group, we recommend targeting women between the ages of 25 and 55 who have children. This demo group comprises the …

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5 Medical Professionals Who Use Twitter Effectively and What You …

WebAnd these numbers are expected to grow, as 18–24-year-olds are over two times as likely as 45–50-year-olds to use social media for health-related discussions. …

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Oh No! Where Did Medical Schema Go

WebAs you identify, many health terms have been moved as of v3.0 into a hosted extension focused on health-lifescience terms. Now that these terms have been …

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Successful Physicians Do This to Quickly Increase Their Online …

WebGone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now …

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Is Your Website Healthy

WebGive your site a natural health-check and learn a recipe for increasing its organic traffic. Raising a healthy website demands an organic approach. Give your site a …

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Health Care on the Home Front: Recruit Mommy Bloggers

WebHealth Care on the Home Front: Recruit Mommy Bloggers. July 7th, 2015 by Search Influence Alumni. When it comes to online influence, mommy bloggers are a …

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Search Influence Continues to Support You During COVID-19

WebTo our clients and our community, As the COVID-19 pandemic continues to evolve, we feel it's important to share with you Search Influence’s plans for business …

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