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Podcast Listeners Invest in Mental Health—Brands Should Too

WEBIn fact, 94% of mental health podcast listeners agree that podcasts are important in managing their mental health, and 91% agree that podcasts have been …

Actived: 8 days ago

URL: https://www.siriusxmmedia.com/insights/podcast-listeners-invest-in-mental-health-brands-should-too

Your Consumer Check-Up for Healthcare

WEBTech Is Trending with the Health-Minded. Consumers are turning to smartphones and smartwatches to track their health. 56% of Gen Z and 46% of …

Category: Health Go Health

Understanding Diverse Black Americans, and How to Connect with …

WEBOur survey found that Black identity remains strong among Black Americans, as 82% say their race and ethnicity are important in defining who they are. …

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Healthcare Marketing’s Best Kept Secret: Digital Audio

WEBSeniors Keep Up with Tech. Over seven in 10 adults 65+ now own a smartphone, and they are turning to apps and devices to help them keep up with their …

Category: Health Go Health

Digital Audio Helps Spread Positive Word on COVID-19 Vaccines

WEBGet shots in arms. Nationwide, health care providers are racing to vaccinate as many Americans as possible against COVID-19 and making great strides, but …

Category: Health Go Health

Audio is Turning Up for Mental Health. Is Your Brand in Tune

WEBThe conversation around mental health has become more mainstream and accepted, especially in the hip hop and Black community. Twenty years ago, if you were …

Category: Health Go Health

How Podcasts Are More Trustworthy Than Social Media

WEBPodcast listeners say the medium is 13.5x better for their mental health and well-being than social media. 1 When life and the world at large get tough, people are …

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The Future of Your Industry is Here, and it's Audio: Fin Serv

WEBPrediction “In 2023, I expect the financial industry is going to be focused on consumer financial wellness like we’ve never seen before. With the cost of living crisis …

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Give Your Campaign a Boost with Health & Wellness Podcasts

WEBSources. 1. Podsurvey Podcast User Study, Q2 2023. 2. Simplecast internal data. 3. Nielsen PAE Brand Study Q3 2020, Lifts shown are statistically significant at 90% …

Category: Health Go Health

Advertising Solutions for a Successful Campaign

WEBGet more from your ad performance. Our ad solutions are built to enhance listener experiences—so your brand lands within a receptive environment. Explore our selection …

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Don't Stop the Music: Current Lifestyle Changes & Trends

WEBWhat’s been the most interesting change in your routine? There are the obvious, massive adjustments — not leaving our homes as much, doing work from the …

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January Podcast Roundup: New Year, New Bingeing

WEBThe new year is underway and, for many of us, resolutions are top of mind. Lucky for you, we have a wide variety of podcasts centered around health, wellness, …

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UCLA Health Drives Thousands of Appointment Requests Online …

WEBThe Challenge. UCLA Health wanted to drive appointment requests among new patients. The hardest part? It had to be done during the height of the COVID-19 …

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Large Health Insurer Achieves 40% CTR with Audio Advertising

WEBThe Challenge. When it comes to health insurance, the options for consumers are seemingly endless. So when open enrollment rolls around, it’s easy to …

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Growing Up with Podcasts: The Gen Z Podcast Listener Report

WEBNow 46% of monthly podcast listeners ages 13 to 24 are female, which is up from just 42% in 2018. Gen Z listenership has also become more diverse over that same …

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Sounds Like Creativity: Creating a “Theater of the Mind”

WEBThe Theater of the Mind comes down to the idea of using only spoken words and sounds to paint a picture in the listener’s mind, which they can then fill in the “gaps” …

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February Podcast Roundup: Celebrating Black Voices this Black …

WEBDevon Geelan, Manager, Sales Marketing, SiriusXM Media Feb 1, 2024. Welcome to our February Podcast Roundup—a monthly check-in on hot opportunities …

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