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Packaging Design Post-COVID: Embracing the New Normal
The pandemic has brought personal hygiene into sharp focus, from increased hand washing to the purchase of hand sanitizers to … See more
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How to Create A Cosmetic Packaging Design That Wins On-Shelf
WebBalance – How much “weight” each visual element has for drawing the eye. Movement – How weighted elements coordinate to guide and draw the eye in a set direction. Emphasis – Certain elements made larger or more prominent to show importance. Repetition – Use of repeating elements or patterns for visual consistency.
How To Create The Best Supplement Packaging Design.
WebIt is imperative to ensure that the typography is clear, legible, and easily understood even from a distance. In the case of sports nutrition supplements, the typography must be clean and dynamic to convey energy. Colors and Graphics: The next thing is color and graphics. Specific to sports nutrition supplements, a Supplement Packaging Design
Category: Supplements, Nutrition Go Health
An Inside Look At Some Of The Best Packaging Design Ideas.
WebMaple Hill Organic farms took a multi-mention approach. The carton packaging design states organic three times and grass-fed twice. What moves the needle is the image of a cow chewing on grass and the description communicating the cow’s name and its farm, all on a clean white background. This screams natural!
10 Of The Most Transformative Rebranding Examples.
Web10 Of The Most Transformative Rebranding Examples. Jason Vaught is the director of content and marketing for SmashBrand. He has two decades of experience in the CPG industry as an omnichannel retailer and brand owner. Brand identity is an essential component of a successful business. It allows companies to stand out from their …
8 Ways To Differentiate Your Skincare Packaging Design.
WebThe design and functionality of cosmetic containers can affect the user experience of the product, such as: The ease of opening and closing the packaging (think of glass bottles) The ability to dispense the product accurately and efficiently. The overall aesthetic appeal of the packaging. Test your design to determine how personalizing product
Bottled Water and Brand Identity Strategies
WebBottled Water and Brand Identity. Founder/CEO of INC 5000's SmashBrand, Kevin Smith, offers 20+ years of entrepreneurial prowess in the food, beverage, and wellness sectors, pioneering in sports nutrition and leading in CPG/FMCG design. With a portfolio boasting clients like Kraft and Playstation, he's also an active CPG investor and mentor.
Snacks Packaging Design: How To Guide With Winning Examples
WebIn this case, colors and fonts that suggest sustainability is a good approach. Using colors and fonts that imply health can act as a distraction, removing the need to place sustainability on the front of the package. Rhythm Kale chips is a strong example of how colors, fonts, and the overall design speak sustainability without having the words
How To Perform An Effective Brand Assessment.
WebTo determine this, companies must go through a brand assessment analyzing each aspect of the brand to define the current impact and to execute a more refined brand strategy . An assessment (or brand evaluation) helps a company understand its position in the marketplace for each product and the entire company, from brand image to customer …
What Exactly Is The Brand Development Index
WebThe Brand Development Index (BDI) is a statistical tool used in marketing analysis to quantify a brand’s relative performance within a specific market. The BDI provides a benchmark for evaluating your brand’s performance against its market potential. We calculate the BDI by dividing a particular brand’s sales percentage in a given market
Packaging Design For Better-For-You Products Post COVID-19.
WebThe psychology of health and packaging design is centered around one key concept: The packaging design should create a connection in the audience’s mind between that product and safety/wellness. And in a COVID-19 world, consumers are more ready to make these connections than ever before. Research by Accenture shows that consumer shopping
Roundtable Discussion: Insights on The Johnson & Johnson Logo …
WebBig Pharma’s Johnson and Johnson recently announced their intent to change the old logo it has been in use since 1887. The leading healthcare giant revealed that it will redefine the brand’s visual identity as it commences 135 years of unwavering commitment to trust and excellence. The decision to rebrand, however, was not merely a cosmetic
The Top 8 FMCG Trends Your Brand Must Know.
WebBrand consistency includes product information, pricing, promotions, packaging, and marketing. However, an effective omnichannel strategy can also increase customer loyalty, engagement, and sales. One example of a successful omnichannel strategy in the FMCG industry is Walmart’s “Pickup Today” program.
A Complete List of FMCG Categories With Descriptions.
WebHealth Drinks: Health drinks are popular FMCG products, including protein shakes, meal replacement shakes, and herbal teas. These are used in different situations. For instance, meal replacement shakes are helpful during weight loss. Similarly, protein shakes are helpful in body and muscle building.
Effective Food Naming Techniques To Boost Revenues.
WebYou must discover demographics, preferences, values, and emotional triggers to craft a perfect food naming strategy that resonates with the potential customer group. Conduct in-depth brand naming research to analyze consumer behavior patterns and trends. Understand the needs and desires of your target audience.
Packaging Design for Kids
WebOur package design process and proprietary testing methods ensure that your brand succeeds. See our work for examples of how we can increase purchase intent and brand recall for CPG companies. Start a conversation. 1-877-429-4812 [email protected].
FMCG Ecommerce: Everything You Need To Know.
WebMarket Size and Growth. According to an open source data source ( allied market research ), the global market size of FMCG was valued at $11,490.9 billion in 2021. Keeping the rapid and consistent growth of the market in view, experts have forecasted that it will reach $18939 billion by 2031.
FMCG Sales: How To Guide For Consumer Goods Brands.
WebIt showed the top 50 key players in FMCG sales for the year 2021, which marked Nestlé AG as the MVP of the list. According to the data, the company has generated $97.5 billion. The second-best company was PepsiCo, which made around $79.47 billion in the same year. At the same time, Procter and Gamble (P&G) are marked as the third FMCG company
7 Rebranding Announcement Examples With Insights
WebAva’s Pet Palace. Ava’s Pet Palace embarked on a rebranding journey that serves as an excellent example for businesses looking to refresh their image. The rebranding announcement was not just a change of logo or packaging; it was a strategic move to align the brand’s identity with its growth and vision for the future.
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