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4 Key Differences Between a Brand and Branding in Healthcare

From the breakthrough book, “Positioning – The battle for your mind,” (Trout and Ries), establishing a market position is a goal, it’s where you want to end up. Similarly, owning a brand (position) is where you want to … See more

Actived: 8 days ago

URL: https://www.springboardbrand.com/the-4-key-differences-between-a-brand-and-branding-in-healthcare/

Health Systems Have Every Reason To Brand

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

At the Intersection of Healthy and Happy

WEB62% say “feeling healthy” is an important part of being a happy person; 90% agree that happiness can have a positive impact on your health; 84% say being happy …

Category:  Health Go Health

In Healthcare Brand Marketing, Simple is Better

WEBHealthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements.

Category:  Health Go Health

Branding a Mid-Size Community Health Systems.

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

3 Important Steps to Winning a Healthcare Digital Strategy

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

Healthcare Branding and Marketing Agency

WEBWelcome to Springboard Brand & Creative Strategy. As a national healthcare branding and marketing communications firm, our purpose is to support your organizational growth …

Category:  Health Go Health

8 Bad Habits to Avoid in Healthcare Marketing

WEBFor those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on marketing and not business building. …

Category:  Health Go Health

Experience Healthcare Branding in the Fourth Dimension

WEBBranding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for …

Category:  Health Go Health

Brand Architecture for Healthcare

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

Lehigh Valley Health Network

WEBSpringboard was hired to perform a comprehensive brand engagement to help Lehigh Valley Health Network strengthen their brand. Like many healthcare organizations, …

Category:  Health Go Health

Connecting Your Brand Promise to the Patient Experience

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

Brand Promise: A Term of Endearment That's About Them, Not You

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

10 Takeaways from the National Healthcare Marketing Conference

WEBWhile there were some great takeaways from the crowded exhibit hall, including Chicago’s hometown popcorn and popular business books, the SHSMD …

Category:  Health Go Health

Writing a healthcare ad without using the seven "deadly" words

WEBSpringboard Brand & Creative Strategy is a national healthcare branding and communications firm which partners with leading organizations including hospitals, …

Category:  Health Go Health

B2B Healthcare Marketing and Advertising Strategies Springboard

WEBB2B Print Ads –. These ads appear in various trade magazines targeted towards the C-suite. B2B Direct Mailer – Mailers were sent out to hospital and healthcare system C …

Category:  Health Go Health

Adventist Health Partners

WEBThe Challenge. Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist Health Partners (AHP) brand, and how it …

Category:  Health Go Health

Owensboro Health

WEBGoals for Owensboro Health. Generate consistent brand recognition. Help audiences understand the depth and breadth of the system. Obtain cost efficiency and exposure of …

Category:  Health Go Health