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Hackensack Meridian Health Builds a New Healthcare Brand
WebWe covered the Hackensack Meridian merger back in December 2016. The consolidated health system’s first-generation brand has now been replaced with a new brand, built on consumer research and a solid brand strategy. Hackensack Meridian Health’s new logo plays off the theme of orchestration. Two-and-a-half years after two …
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URL: https://strategichcmarketing.com/hackensack-meridian-health-orchestrates-new-brand/
The Key Components of an Effective Health Care Marketing Plan
WebRecently Added. Strategies for Developing a Dynamic Health Care Brand and Bringing It to Life May 16, 2024; Podcasting Playbook: Winning Strategies for Successful Podcast Marketing May 14, 2024; Advertising Showcase: White Plains Hospital’s “Every Day” Brand Campaign May 14, 2024; Focus on Advertising: Discover the …
Focus on Public Relations: How to Protect Your Health System’s …
WebIn this new report from Strategic Health Care Marketing, you’ll discover how hospitals and health systems around the country use advertising to project their missions, drive service line growth, support staff recruitment and fundraising efforts, and even celebrate longevity. Specifically, you’ll learn: 5 things health care advertisers can
Strategic Health Care Marketing
WebMarch 25, 2024. Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign
About – Strategic Health Care Marketing
WebSHCM keeps you abreast of what’s new and what’s working in health care strategy, planning, marketing and communications, so you can adopt or adapt these approaches at your organization.. You’ll learn how to improve measurable marketing results — ROI, engagement, referrals, visibility, brand equity, reputation indicators, share value and …
NPS and Patient Experience: Focus on What Patients Really Value
WebNurse and physician empathy, open lines of communication, positive clinical outcomes, and physical environment top the list,” says Gardner. If improved patient experience is your goal, he says, find your “North Star” by focusing on things that matter and going beyond satisfaction to measure advocacy. Read our new article and learn more
Emotional vs. Rational Advertising
WebEmotional vs. Rational Health Care Advertising—With a Nod to a 1960s Hit Song. July 28, 2016. Peter Hochstein. Peter Hochstein, our crackerjack marketing writer, likes to interview hospital marketing departments and their advertising agencies for his column. “And I often ask them identical questions.
Share of Care: A New Way to Think About Health Care Metrics
WebShare of Care is a revenue-based measurement that gauges the health of the patient relationship, according to D.J. Sullivan, director at HSG Advisors, a national health care consulting firm based in Kentucky. Share of Care should be a health care system’s primary mode of measurement, Sullivan says. Sullivan and his colleague Eric Andreoli
Johns Hopkins Medicine — Positioning Brand Beyond the Product
WebJohns Hopkins Medicine — Positioning Brand Beyond the Product. February 11, 2022. // By John Marzano //. In the middle of a pandemic, with the world tuning in daily to view the latest alarming statistics on infections, hospitalizations, and deaths, Johns Hopkins Medicine launched a new brand campaign centered on hope, connection, and progress.
Post Health System Brands: The Future of Health Care Marketing
WebSeptember 15, 2022. Welcome to a new age of “Post Health System Brands.”. This is another way of saying that moving a brand beyond the product offered to deeper meaning is now expected by consumers as well as by the workforce and the communities where they live, work, and play. Health system brands have been built the same way for 40 years
Emory Healthcare’s World-Class Reputation Defined It — and That …
WebEmory Healthcare’s World-Class Reputation Defined It — and That Was a Problem. September 4, 2023. The Atlanta academic medical center had to figure out how to convince patients that, while it takes care of the sickest of the sick, it also provides routine medical care. // By Ron Shinkman //. There are hospitals and health systems with
Latest Articles Archives – Strategic Health Care Marketing
WebMarch 25, 2024. Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign
Mount Sinai Goes Back To Basics With New Definition of MarCom
WebMount Sinai Goes Back To Basics With New Definition of MarCom. November 5, 2020. David Feinberg, senior vice president and chief marketing and communications officer of Mount Sinai Health System. As the marketing communications function has grown in health care over the years, many hospital systems find their MarCom organizations …
44 Years of Person-Centered Care: The Power of Planetree to …
WebIn the U.S., divisions of Atrium Health, Banner Health, Johns Hopkins, NewYork-Presbyterian, and others have attained Planetree Gold Certification, demonstrating their commitment to person-centered care. Enloe Medical Center in Chico, California has achieved an even higher level of recognition — Gold Certification with Distinction.
ACO Marketing Strategies: What is Effective Now
WebOver the past year, Clay Cutchins of Franklin Street, a health care brand consultancy, worked with his team to help form the messaging and positioning of a new pediatric Accountable Care Organization (ACO) in Texas.This was not his first experience developing ACO marketing strategies. “Previously, we had helped sculpt the brand …
Wellness/Prevention/Access
WebLast year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market position: 1) heighten awareness of breast care services, and 2) increase mammography screenings.
What Unlock Health’s Acquisition of SPM Group Means for the …
WebBrandon Edwards, CEO, Unlock Health. Unlock Health announced its acquisition of SPM Group on November 28, 2023, and those were our questions when we sat down for a conversation with Brandon Edwards, CEO of Unlock Health, and Amanda Seaford, CEO of SPM Group. Both companies have been on an M&A spree over the …
Community Health Center Archives – Strategic Health Care …
WebOne organization with too many names leads to an identity crisis and confusion for all involved. It’s a story we’ve heard many times, usually driven by the rapid pace of mergers, acquisitions, and consolidation in the health care industry over the past 10 to 15 years.
5 Ways to Make Your Health Care Advertising More Believable: …
Web5 Ways to Make Your Health Care Advertising More Believable: Why Consumer Trust is Key. February 1, 2024. Ross Goldberg. Those entrusted with communicating clear messages during crises know that such communication is successful only if people believe what is said is true. But the time to build that trust is not when a …
How to Stand Out in a Crowded Market
WebSeptember 14, 2023. Emory Healthcare’s rebranding initiatives enable the health system to stand out in Atlanta’s crowded market. Emory’s success should serve as an example for other hospitals and health systems looking to develop a successful rebranding strategy and drive growth. Amy Comeau, vice president of marketing, Emory Healthcare.
At Renown Health, Employees Have a Friend in Senior Leadership
WebBut Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and employees. It isn’t the quintessential “ivory tower” standpoint many of us associate with executive teams. “I think it’s important for all of my employees to know they have a friend in senior leadership,” says Hendery, who
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