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A snapshot of the wellness industry » Strategy

WEBIn the United States, the demand for wellness products and services is growing at a steady rate of 5% to 10% annually, with 82% of consumers prioritizing it in …

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URL: https://strategyonline.ca/2024/01/23/a-snapshot-of-the-wellness-industry/

Klick Health names new CEO, launches two new practices

WEBBy Daniel Calabretta. August 18, 2020. The Klick Group has named Lori Grant the new CEO of Klick Health, as the health and pharma agency launches two …

Category:  Health Go Health

How Freshii is morphing into a category-agnostic health and

WEBFreshii, the Toronto-based purveyor of salads, bowls, and other health-minded meals and snacks, has had a whirlwind of a year. Hard-hit by pandemic …

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How the pandemic could impact healthcare marketing » Strategy

WEBHow the pandemic could impact healthcare marketing. McCann Health explores the changes pharma brands will contend with by polling those who have seen …

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SHN is trying to close a massive gap in donations to Scarborough

WEBJanuary 13, 2022. Sometimes Scarborough doesn’t get much love from the rest of Toronto, but the Scarborough Health Network Foundation (SHN) is trying to change that and …

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Health Canada and marketing to kids: what you need to know

WEBBy Mark Burgess. August 14, 2017. Health Canada’s public consultation on limiting food marketing to youth ends today, closing the window for submissions from industry and …

Category:  Food Go Health

The Pharma Report: Klick Health » Strategy

WEBThat award-winning creative is backed by strategy, innovation and a vast number of subject matter experts who can bring big ideas to the table upstream of the …

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UHN bills itself as Canada’s top hospital in first brand campaign

WEBThe University Health Network (UHN) is unabashedly calling itself “Canada’s #1 hospital” for its first brand campaign. The “UHNITED” campaign, by Zulu Alpha Kilo, …

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How anti-black racism impacts mental health » Strategy

WEBHow anti-black racism impacts mental health. The City of Toronto's new campaign by Public promotes the declaration of the first Black Mental Health Day. By …

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KaleMart24 making healthier options more convenient in Montreal

WEBKaleMart24 opened two store concepts in March at Montreal metros, Berri-UQAM – the city’s busiest station with 12 million annual trips – and last week at Jarry. …

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Antibody consolidated with Dentsu Health » Strategy

WEBApril 28, 2022. Dentsu’s broader agency integration strategy has taken another step forward in Canada as it is merging Antibody into its global health marketing arm. The move …

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The Pharma Report: Truth well told » Strategy

WEBWe rally around the notion of ‘Truth Well Told.’. The problems always change. Unpacking and fully understanding them to ensure that we’re solving the right …

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Pfizer picks Publicis Groupe, IPG after three-month review

WEBMay 17, 2023. Publicis Groupe and IPG have emerged as the winners of Pfizer’s integrated advertising review. IPG has been named as Pfizer’s “lead creative partner,” while …

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Merck taps Hayley Wickenheiser as a lung cancer coach

WEBNovember 3, 2023. Merck is enlisting hockey icon and physician Hayley Wickenheiser for body checks of another kind: empowering people to take early action against lung …

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Scarborough Health Network embraces its underdog status

WEBScarborough Health Network (SHN) is getting grittier in its storytelling, and imagining a world where it can do more with more. The spot is shot entirely on film to …

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No Fixed Address grows its health practice » Strategy

WEBDecember 9, 2019. No Fixed Address has added a new multinational client to its portfolio of pharma brands, the sixth in its Health division’s first year of operation. The agency …

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

WEBJanuary 8, 2021. Bell’s mental health CSR campaign “Let’s Talk” is responding in a big way to the COVID-19 pandemic. “Everything about Bell Let’s Talk is different this year,” says …

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Tim Hortons brings its CSR under a unified platform » Strategy

WEBSo, last week, it launched “Tims for Good,” a new platform aimed at giving customers a better and more cohesive understanding of its CSR efforts. Tim Hortons is …

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YMCA Canada creates a new version of its eponymous song

WEBBy Justin Crann. August 28, 2023. YMCA Canada and indie pop group Walk Off the Earth have paired to offer a new spin on the Village People’s iconic dancefloor hit that …

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