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Checking the Pulse of Today’s Healthcare Consumer: 5 Marketing

Local news is pivotal in educating communities on health trends and local medical information. We found that local news is preferred to cable news and network broadcast news and is also seen as trustworthy and caring. For healthcare brands, this means … See more

Actived: 3 days ago

URL: https://www.tegna.com/advertise/checking-the-pulse-of-todays-healthcare-consumer-5-marketing-takeaways/

The Ultimate Guide to Hospital Advertising & Marketing TEGNA

WEBTV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be …

Category: Health Go Health

Checking the Pulse of Today’s Healthcare Consumer: 5 …

WEBLike most healthcare consumers surveyed in Checking the Pulse of Today's Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is …

Category: Health Go Health

TEGNA Named One of the Most Community-Minded Companies …

WEBTYSONS, Va.--(BUSINESS WIRE)--Jun. 16, 2022-- TEGNA Inc. (NYSE: TGNA) today announced it has been named a 2022 honoree of The Civic 50 by Points …

Category: Health Go Health

Investor Relations TEGNA Inc.

WEBContact Investor Relations. Julie Heskett. Senior Vice President and Chief Financial Officer. TEGNA Inc. Phone: 703-873-6401. E-mail: [email protected].

Category: Health Go Health

Creating a Successful Hospital Marketing Plan TEGNA

WEBCreating a Successful Hospital Marketing Plan. On top of providing the very best medical care, TEGNA’s new e-book, Checking the Pulse of Today’s Healthcare …

Category: Medical Go Health

8 Tips for Urgent Care Marketing Campaigns TEGNA

WEBAn Overview of Urgent Care Marketing. With more than 14,000 Urgent Care centers in the US, it’s clear that urgent care centers play a vital role in providing …

Category: Health Go Health

Healthcare Marketing Solutions TEGNA

WEBBuild Trust with Local Stations. TEGNA’s Checking the Pulse of Today’s Healthcare Consumer found consumers turn to local news to learn about the latest health trends - …

Category: Health Go Health

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media …

WEBTYSONS, Va.--(BUSINESS WIRE)--Feb. 1, 2024-- TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading premium Connected TV …

Category: Health Go Health

Brand Safety 101: What It Is & Why It Matters TEGNA

WEBNot only do brands need to worry about consumer and news-viewer trust but also ad fraud. The cost of ad fraud is significant, as a recent study performed by …

Category: Health Go Health

A Guide to Cosmetic Dentistry Advertising: 7 Key Tips TEGNA

WEBExplore payment plan options to help consumers better afford costly procedures or highlight a sliding scale for those without insurance. 7. Utilize Storytelling. …

Category: Health Go Health

E-Book: Checking the Pulse of Today's Healthcare Consumer

WEBAs patients and caregivers, we know decisions pertaining to our health and that of our loved ones are among the most important in our lives. As marketers, we understand …

Category: Health Go Health

How Healthcare Brands Can Reach New Audiences with

WEBAs vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in …

Category: Health Go Health

Eye Care Advertising Strategies for Optometrists TEGNA

WEBTEGNA’s new e-book, Checking the Pulse of the Healthcare Consumer, found that patients who postponed medical care due to the pandemic are eager to …

Category: Medical Go Health

3 Successful Examples of Dental Ads TEGNA

WEBDental services should also focus on channels that target hyper-locally, such as TV, local news sites, local newspapers, and billboards. In the world of TV advertising, …

Category: Health Go Health

The Ultimate Guide to TV Advertising TEGNA

WEBDiving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the …

Category: Health Go Health

TEGNA Foundation Awards Grants to Address Critical Community …

WEBTysons, Va. – TEGNA Foundation, the charitable foundation sponsored by TEGNA Inc. (NYSE: TGNA), in partnership with local stations, today announced it …

Category: Health Go Health

Social Responsibility

WEBTEGNA 2022 Key Corporate Responsibility Highlights & SASB Disclosure. TEGNA 2021 ESG Report. TEGNA. TEGNA Inc. is a media company innovating in the digital age. Our …

Category: Health Go Health

Gannett Names Hidlay President, Publisher of Two New Jersey …

WEBMcLEAN, VA - William C. "Skip" Hidlay has been named president and publisher of the Courier News in Bridgewater, NJ, and the Home News Tribune in East …

Category: Health Go Health

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