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The State of Health & Wellness Ads

WEBThe State of Health & Wellness Ads An Analysis of Health & Wellness Category Ad Spending Trends and Top Advertisers

Actived: Just Now

URL: https://www.vicimediainc.com/wp-content/uploads/2022/06/state-of-health-wellness-ads-report-2022.pdf

How Has Behavioral Targeting Evolved

WEBSo, what Facebook has taketh away, behavioral may give back (and MORE!) as there are no restrictions for categories of business. Beer and wine, …

Category: Health Go Health

What is a digital buyer and why are they so important

WEBTrack and optimize performance: Digital media buyers are continuously monitoring campign performance and use historical performance data to optimize and …

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How Can You Reach the Growing Hispanic Demographic …

WEBLive Chat: Spanish speaking option is available. Over the last 10 years, targeting the Hispanic community is something that has been increasing in popularity, as …

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Who’s spending money on digital advertising and what products …

WEBEducation – Mobile Conquesting. The targeting strategies used most were Address Targeting and Address Retargeting, along with On-site visit tracking.. Why …

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Do you REALLY Know what OTT is

WEBAt Vici ALL our OTT inventory runs on Connected TV’s (CTV); which is the premium and most preferred inventory. eMarketer reports that 95% of marketers …

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How Well Does Digital Advertising Work For The Beauty Industry

WEBGorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are …

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OTT/Connected TV AND On-Site Visit Tracking has ARRIVED

WEBWhen I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that …

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Health & Wellness & Digital

WEBAll eyes and ears are focused on health and wellness and the constant question in everyone’s mind is, “where do we go from here?” At first you think of all the …

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What Were the Most Popular Verticals in 2023

WEBSocial Mirror was one of the most popular products when it came to non-profits and family services agencies. Social Mirror ads are so versatile because they can …

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Google Analytics Guide: How To Understand Reports & Explain To …

WEBClick on “OVERVIEW.”. Select the date range on the top right that you want to pull data from. Make it one year to get a look at monthly traffic patterns. If you want to …

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OTT/Video Pre-Roll/Linear TV…What’s The Difference

WEBVideo ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in …

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How can the Cannabis Industry use Digital Marketing

WEBBlaze. Burn. Get baked. Ganja. Smoke bud. 4/20. Hash. Wake n’ Bake. There are definitely more terms that refer to cannabis than there are ways to advertise …

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What Were the Most Popular Verticals in 2022

WEBThe last category to top off the most popular verticals for 2022 is Political. There is no surprise here that the biggest products used here were OTT and Video Pre …

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Facebook is making more Chhhhhhanges

WEBFacebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and …

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Can Digital be Used for Marijuana Campaigns

WEBSince they are allowing CBD only campaigns, that means any mentions of marijuana, symbols, or graphics will cause the ad to get denied. You also want to use a landing …

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