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Now They've Passed, How Will the DSA and DMA Change …

WEBTim Cross 07 July, 2022. Earlier this week the Digital Services Act and the Digital Markets Act were both passed by the European Parliament, finally guaranteeing that both acts …

Actived: 5 days ago

URL: https://videoweek.com/2022/07/07/now-theyve-passed-how-will-the-dsa-and-dma-change-advertising/

Here's Where the Big Four Agency Groups Found Growth in Q2

WEBTim Cross 11 August, 2021. In the second quarter of 2020, the big four agency holding groups (WPP, Publicis Groupe, Interpublic Group and Omnicom) were each hit hard as …

Category: Health Go Health

What's to Come in Ad Tech M&A in 2022 and Beyond

WEBIn 2020 and 2021, ad tech witnessed over 3,500 rounds of financing and almost 1,500 M&A deals, valued between $125 to $130B, according to Crunchbase …

Category: Health Go Health

Is Contextual Targeting Safe in a Privacy-First World

WEBBut contextual targeting isn’t inherently privacy-safe. In fact, one of consumers’ primary fears around online targeting is that contextual information from the …

Category: Health Go Health

AI is Driving the Proliferation of Made for Advertising Websites

WEBOn Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of …

Category: Health Go Health

New Adalytics Report Tells a Story of an Industry Still Hooked on …

WEBThe new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. The client, a Fortune 500 brand, believed itself to be …

Category: Health Go Health

YouGov Launches ‘YouGov Safe’, an Opt-In Data

WEBYouGov has launched ‘YouGov Safe’, a marketplace that will allow consumers to share their first-party data with marketers in what they say will be a GDPR …

Category: Health Go Health

The WIR: Disney+ Rumoured to Consider Ads, US States Launch

WEBIn this week’s Week in Review: Disney is reportedly considering introducing an ad-supported tier to Disney+, US Attorneys General launch a probe into TikTok, and …

Category: Health Go Health

It's Time for Publishers and Advertisers to Get to Grips with Tech …

WEBDigital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s …

Category: Health Go Health

The WIR: DOJ Set to Reject Google's Ad Concessions, DAZN in

WEBIn this week’s Week in Review: The DOJ is set to rejects Google’s offer to break up its ad business, DAZN explores an acquisition of Eleven Sports, and Dentsu …

Category: Health Go Health

Why Do Influencers Keep Breaking #Ad Rules

WEBIn June 2021, it launched a kind of wall of shame – a webpage that named influencers who had repeatedly failed to disclose their ads. Last month the ASA …

Category: Health Go Health

ESG Data in Media and Advertising: Explained

WEBWhile ESG is primarily an investment concept, investment has great power to sway other industries, including advertising. As such, ESG is increasingly becoming a …

Category: Health Go Health

'Data Pods' are Breaking Down Barriers to Media Collaboration

WEBData regulations don’t tend to be viewed with much excitement by the media industry. They’re generally seen as necessary but restrictive at best, or outright …

Category: Health Go Health

Ad Spend will Grow Next Year, but it'll be Driven by

WEBAs debate continues over the health of the advertising market next year, agency group Dentsu has thrown its hat in the ring. The Japanese business’ outlook for …

Category: Health Go Health

Weighing Up the Ethics of Weight-Loss Ads

WEBAround 1.25 million people in the UK have an eating disorder, reports Beat, the UK’s eating disorder charity. Whilst there are a wide array of social influences that …

Category: Health Go Health

Netflix has Chosen Microsoft to Build its Ads Business: What …

WEBTim Cross 14 July, 2022. Ever since Netflix announced its intentions to launch an ad-supported subscription tier to its service earlier this year, speculation has been rife over …

Category: Health Go Health

The WIR: Mediaset Launches Infinity Streaming Platform

WEBIn this week’s Week in Review: Mediaset relaunches its streaming platform, Disney shutters linear channels, and Google prepares marketers for post-cookie …

Category: Health Go Health

Meta's Samantha Stetson Discusses Brand Safety Vs. Brand …

WEBMeta’s brand suitability controls, built around GARM’s adjacency standards and brand suitability framework, allow advertisers to select the level of risk they are …

Category: Health Go Health

The WIR: BT Sport Agrees to Launch Joint Venture with Discovery

WEBIn this week’s Week in Review: BT enters exclusive negotiations with Discovery to launch a sports joint venture, Meta CEO Mark Zuckerberg looks to video to …

Category: Health Go Health

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