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The ‘Health Knowledge Graph’s’ Impact on SEO & PPC

WEBThe Impact of the ‘Health Knowledge Graph’ Update . As Google rolls out ‘Health Knowledge Graph’ results we expect to see a shift in consumer search behaviour.

Actived: 7 days ago

URL: https://weareroast.com/news/health-knowledge-graphs-impact-seo-ppc/

Google’s ‘Health Knowledge Graph’ to Come to the UK

WEBIn February 2015 Google started to show medical details in search results that related to illnesses in the US. When users search for medical related queries the …

Category:  Medical Go Health

London Mental Health Map

WEBThe result is something which is truly the first of its kind – an interactive Mental Health Map of London. The map directly compares the boroughs of London by …

Category:  Health Go Health

Navigating PPC & Paid Media for Healthcare

WEBWhat should all advertisers be aware of when developing a PPC or Paid Media strategy for a client in the Healthcare Sector?

Category:  Health Go Health

TIPi Group Wellness Week is launched for another year!

WEBThe World Health Organisation defines Mental Wellbeing as: “The ability to cope with the day to day stresses of life, work productivity, interact positively with others …

Category:  Health Go Health

TIPi Group Launch Workplace Wellness Campaign

WEB‘Wellness’ sometimes sounds like a fluffy concept. People presume it’s only about quinoa, smoothies and hot yoga. But wellness isn’t just about keeping up with the …

Category:  Health Go Health

TIPi Group Interviewed by APM Health on the growth of Digital …

WEBOn the 30 th September, TIPi Group were interviewed by APM Health on the growth of Digital Marketing in the Healthcare Sector. Gareth Owen, Managing Director of …

Category:  Health Go Health

Wellness Week Round Up

WEBLast week we held our annual ‘Wellness Week’ at TIPi Group to mark World Mental Health Day. At least one in six workers experience common mental health …

Category:  Health Go Health

Running, dodging and growing: TIPi Group took on Movember for …

WEBMovember is the leading charity dedicated to changing the face of men’s health around the world. Their message is clear, our fathers, partners, brother and …

Category:  Health Go Health

Boxing Day & Beyond

WEBThe ‘cancelled’ Christmas last year left a hollow feeling, but with increasing vaccination efforts and continuous scientific progress, people are feeling more optimistic …

Category:  Health Go Health

How Has Consumer Behaviour Impacted Digital Marketing For …

WEBOn Thursday 28th October, Jess Hodgson Group Client Officer at TIPi Group sat down with Garry Nelson, Group Head of Marketing at AllClear Travel …

Category:  Health Go Health

Voice Search Vertical Report We Are Roast

WEBThe ROAST SEO team have once again generated reports across 23 verticals, checking voice results for over 10,000 key phrases. This Q3 2018 update now compares results …

Category:  Health Go Health

What's the latest with TikTok controversies

WEBEven in that unlikely scenario, shortform content won’t be going away. Meta and more specifically Instagram would likely come out as the winners, considering Reels …

Category:  Health Go Health

IAB Nonference 2019 – Why shouldn’t a conference be as fun as …

WEBPreparing for Nonference, I had a small idea of what I was in store for, I knew it wouldn’t be a conventional conference, with the advertisements giving a hint, “don’t …

Category:  Health Go Health

SERP Features Over Time We Are Roast

WEBUsing the data we’ve collected from September 2019 to September 2020, we can now watch how the SERP Feature landscape has changed over that time:

Category:  Health Go Health