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The HCP Marketing Pro’s Guide to Healthcare Advertising - Adfire …

(3 days ago) Healthcare geofencing lets you serve location-based ads to HCPs. These types of campaigns run off of programmatic technology that leverages GPS signals from providers’ devices, delivering ads based on that data. Here’s why advertising within hospitals and other healthcare settings is worth investing in: 1. … See more

https://adfirehealth.com/blog/hcp-marketing-guide-healthcare-advertising/

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Data-Driven Healthcare Professional Marketing Sermo

(6 days ago) WebEffective HCP advertising includes a mix of direct mail, digital, in-person, and social media marketing tactics. For pharma companies that don’t invest in the latest healthcare professional …

https://www.sermo.com/resources/hcp-marketing/

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The Best Digital Ad Sizes to Engage HCPs Adfire Health

(1 days ago) WebThe portrait ad delivered a CTR of 2.28%, indicating that healthcare workers like engaging with larger ads if they offer relevant, interactive, and content-driven information. Portrait …

https://adfirehealth.com/blog/the-best-digital-ad-sizes-to-engage-hcps/

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2022 Trends in Health Advertising Veeva - Veeva Systems

(6 days ago) WebWhile direct buys remain a central component of many HCP digital campaigns, programmatic platforms generated the majority of HCP reach in 2021. Efficient delivery …

https://www.veeva.com/resources/2022-trends-in-health-advertising/

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Five HCP Marketing Trends to Watch in 2023

(7 days ago) WebFive HCP Marketing Trends to Watch in 2023. HCP Advertising. It’s that time of year again—planning HCP pharma marketing initiatives for the upcoming quarter. But …

https://b2b.healthgrades.com/insights/special-reports/five-hcp-marketing-trends-to-watch-in-2023/

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Healthcare Advertising Benchmarks for Search, Display, & Social in …

(4 days ago) WebThis report is based on a sample of 2,838 North American-based LOCALiQ client campaigns in the healthcare vertical across search advertising, display …

https://www.wordstream.com/blog/ws/2021/11/24/healthcare-advertising-benchmarks-2021

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HCP Advertising, Part 1: Understanding Healthcare Marketing …

(8 days ago) WebThis is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 …

https://glasscanopy.com/healthcare-marketing-segmentation/

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HCP Marketing, Part 3: HCP Advertising and How to Track, …

(Just Now) WebHCP Digital Marketing: 5 Steps to Successfully Market to HCPs (The Short Version) - January 5, 2024; HCP Advertising, Part 5: Optimizing Your Digital Marketing …

https://glasscanopy.com/hcp-advertising/

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The rise of HCP influencers in healthcare marketing

(8 days ago) WebInfluencers can help raise awareness and engagement at any part of the care process from diagnosis to treatment as well as best practices for preventative care. …

https://www.greaterthanone.com/news/the-rise-of-hcp-influencers-in-healthcare-marketing/

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How to Leverage Digital Channels for Effective HCP Advertising

(6 days ago) WebStrategies for Effective HCP Advertising on Digital Channels. 1. Educational Content is King. With 68% of HCPs favoring webinars or webcasts, it’s clear that …

https://levohealth.com/how-to-leverage-digital-channels-for-effective-hcp-advertising/

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How to Create a Successful HCP Marketing Strategy - Colormatics

(6 days ago) WebHCP-targeted marketing is a crucial strategy for reaching trending HCPs through digital video advertising formats. By tailoring content specifically to healthcare professionals …

https://www.colormatics.com/article/how-to-create-a-successful-hcp-marketing-strategy/

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The 2023 Healthcare Marketers Trend Report: A trim off the top

(7 days ago) WebGiven those overarching trends — not to mention a fast-transforming kit of digital advertising tools and technology — it should come as no surprise that, per the …

https://www.mmm-online.com/home/channel/features/healthcare-marketers-trend-report-2023-a-trim-off-the-top/

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Swoop HCP Marketing Solutions

(5 days ago) WebFor too long, life sciences companies have been constrained by the marketplace’s antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting.

https://www.swoop.com/hcp-marketing-solutions

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HCP Advertising, Part 4: Healthcare Email Marketing to Target HCPs

(1 days ago) WebThis is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains …

https://glasscanopy.com/healthcare-email-marketing/

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TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

(3 days ago) WebBy acquiring TI Health, Swoop – the leading provider of exclusive privacy-safe patient audiences – now offers a fully unified HCP and direct-to-consumer (DTC) system of …

https://www.swoop.com/blog/ti-health-is-swoop-unify-hcp-and-dtc-marketing

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Ad healthcare - PharmaTimes

(5 days ago) WebIn the last two years, and accelerated by COVID-19, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been …

https://www.pharmatimes.com/thought_leadership/native_advertising_is_exploding_across_healthcare,_have_you_jumped_in_1382960/

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Lawmakers target mergers in first hearing on Change Healthcare …

(1 days ago) WebUnitedHealth group posted a $1.4 billion loss in the first quarter. The cost of the attack reached $872 million in the first quarter and could eventually reach up to $1.6 …

https://www.axios.com/2024/04/17/congress-change-healthcare-cyberattack

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A third of Americans could have had data stolen in big health

(8 days ago) WebA third of Americans may have had their personal data swept up in a February ransomware attack on a UnitedHealth Group subsidiary that disrupted pharmacies …

https://www.cnn.com/2024/05/01/politics/data-stolen-healthcare-hack/index.html

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‘The next frontier of emergency medicine’: House calls following

(7 days ago) WebThe Connected Care Center offers a range of services that includes Express Care, which provides on-demand video appointments, and Urgent Care at Home for …

https://health.ucdavis.edu/news/headlines/the-next-frontier-of-emergency-medicine-house-calls-following-emergency-room-/2024/04

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How AI Is Being Used to Treat Mental Illnesses - Business Insider

(6 days ago) WebThe AI platform Lyssn is another tech-driven tool for mental-health services. It provides on-demand training modules for clients such as behavioral-health-care …

https://www.businessinsider.com/artificial-intelligence-treating-mental-illness-and-used-in-therapy-2024-4

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HCP Advertising, Part 2: Highly-Targeted Content Marketing for

(7 days ago) WebThis is part 2 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences.This part …

https://glasscanopy.com/content-marketing-for-healthcare-providers/

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The Ultimate Guide to HCP Video Advertising Adfire Health

(4 days ago) WebThe Ultimate Guide to HCP Video Advertising. Video is far and away people’s most popular way to consume digital content. By 2022, the number of digital video viewers will …

https://adfirehealth.com/blog/the-ultimate-guide-to-hcp-video-advertising/

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Biden administration restores protections for gay and transgender …

(5 days ago) WebThe Biden administration announced a new rule Friday expanding safeguards against potential discrimination of gay and transgender Americans seeking medical care, …

https://www.cnn.com/2024/04/27/politics/lgbtq-health-care-biden-administration-rules-affordable-care-act/index.html

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Walmart will close all of its health care clinics CNN Business

(4 days ago) WebCNN. New York CNN —. Walmart, the largest retailer in the United States, will close all 51 of its health care clinics in six states and end virtual health care services, …

https://edition.cnn.com/2024/04/30/business/walmart-closes-health-clinics/index.html

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Black doctors and healthcare, Little Haiti Book Festival, and …

(1 days ago) Web44 percent: Black doctors and healthcare, Little Haiti Book Festival and Brittney Griner. By Raisa Habersham. May 02, 2024 3:01 PM. Nicole Smith, a Cardiovascular …

https://www.miamiherald.com/news/local/community/miami-dade/article288165670.html

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HCP Advertising, Part 3: The Best Platforms for Advertising to HCPs

(4 days ago) WebThis is part 3 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains …

https://glasscanopy.com/advertising-to-hcps/

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Why is a mother’s mental health so important? A doctor explains

(Just Now) WebDr. Leana Wen: Mental health is an essential part of overall health. By itself, mental health influences well-being and has a major impact on the physical health of …

https://www.cnn.com/2024/05/01/health/maternal-mental-health-wellness/index.html

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How to Create an HCP-Level Pharmaceutical Advertising Strategy

(6 days ago) WebHCP-level pharmaceutical advertising campaigns are important for several reasons: Digital Usage in Healthcare: More HCPs are using digital devices. 60% of doctors …

https://adfirehealth.com/blog/pharmaceutical-advertising-strategy/

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Medical Device Marketing: An HCP Marketer’s Guide Adfire Health

(1 days ago) WebLearn more about our healthcare programmatic advertising in our free whitepaper, Unlocking Programmatic Advertising Advertising: What Healthcare Marketers Need to …

https://adfirehealth.com/blog/medical-device-marketing-guide/

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Doctors warn they’re seeing syphilis patients with unusual and …

(6 days ago) WebPublic health officials in Chicago say they have been seeing a worrisome trend: Patients complaining of unusual symptoms like vision and eye problems, …

https://www.cnn.com/2024/04/26/health/doctors-warn-theyre-seeing-syphilis-patients-with-unusual-and-severe-symptoms/index.html

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