Marketing Health Services Journal

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The impact of marketing strategies in healthcare systems - PMC

(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Target marketing in the health services industry: the value of

(3 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/

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Marketing Health Services, Fifth Edition American College of

(1 days ago) WebIt delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the …

https://www.ache.org/learning-center/publications/books/2501I

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Marketing Health Services - Scimago Journal & Country Rank

(3 days ago) WebMarketing Health Services . Country. United States Universities and research institutions in United States SJR is a measure of scientific influence of journals that accounts for …

https://www.scimagojr.com/journalsearch.php?q=23658&tip=sid

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Integrated marketing communications: a strategic priority in …

(8 days ago) WebThomas RK. Marketing health services. 3rd ed. Chicago: Health Administration Press; 2014. Google Scholar Kotler P, Shalowitz J, Stevens RJ. Strategic …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WebEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …

https://www.tandfonline.com/toc/whmq20/current

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Marketing communications in health and medicine: perspectives …

(8 days ago) WebBackground Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05598-4

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The importance of health marketing and a research agenda

(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Emerging Marketing Research on Healthcare and …

(7 days ago) WebMarketing Research on Healthcare and Medical Decision Making. A recent comprehensive literature review (Iacobucci 2019) shows that an average of 1.59, 3.24, 4.8, 4.37, 3.07, 7.05, and 1.34 healthcare-related articles …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Marketing Health Services SpringerLink

(1 days ago) WebMarketing is a new business function in health care organizations in comparison with other management features such as personnel, finance, communications, and public relations. …

https://link.springer.com/chapter/10.1007/978-1-4612-4646-6_2

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AMA s Journal: Marketing Health Services

(2 days ago) WebMarketing Health Services tackles some of the biggest issues facing healthcare marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI, and …

http://www.healthedpartners.org/ceu/hm/e06amamarketinghealthservices.pdf

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Medical Marketing, Trust, and the Patient-Physician Relationship

(7 days ago) WebWhile still modest compared with pharmaceutical promotion to consumers, the increasing scale and scope of spending on advertising for health services between 1997 ($542 …

https://jamanetwork.com/journals/jama/fullarticle/2720005

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Health Services Marketing: A Practitioner's Guide SpringerLink

(6 days ago) WebHealth Services Marketing: A Practitioner’s Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the …

https://link.springer.com/book/10.1007/978-0-387-73606-8

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Effective Marketing Strategies in Health Services: Systematic

(7 days ago) WebThis research aims to review existing literature on effective marketing strategies for marketers in today’s healthcare institutions. This paper reflects a systematic literature …

https://doaj.org/article/6f1ddd352e374c7ca582c7859abe9cad

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Journal of Services Marketing Emerald Publishing

(Just Now) WebJournal of Services Marketing - Literati Award Winners 2020. Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and …

https://www.emeraldgrouppublishing.com/journal/jsm

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Advertising in health and medicine: using mass media to …

(8 days ago) WebAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3

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Marketing Health Services - ResearchGate

(2 days ago) WebDisciplined marketing will avoid waste and bring success. The relationship between patient emotions during hospitalization and their retrospective satisfaction varies across service …

https://www.researchgate.net/journal/Marketing-Health-Services-1094-1304

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Target marketing in the health services industry: the value of

(7 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-018-3678-5

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Health Services Insights: Sage Journals

(7 days ago) WebHealth Services Insights is an open access, peer reviewed international journal that focuses on improvement of healthcare services through the analyses of costs, …

https://journals.sagepub.com/home/his

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Journal of Health Services Research & Policy: Sage Journals

(7 days ago) WebThe Journal of Health Services Research & Policy presents the latest scientific research, insightful overviews and reflections on underlying issues, and …

https://journals.sagepub.com/home/hsr

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Healthcare marketing: A review of the literature based on citation

(6 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on …

https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120

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