Marketing Research Articles On Health Care

Listing Websites about Marketing Research Articles On Health Care

The impact of marketing strategies in healthcare systems

(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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Exploring New Research on Marketing in the Healthcare Sector

(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. Chakravarti Dipankar, Ni …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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Emerging Marketing Research on Healthcare and Medical …

(6 days ago) WEBof the evolving healthcare ecosystem, that is, it is both pa-tientcenteredanddatadriven(Singhaletal.2020).Theap-proach is also consistent with the …

https://www.journals.uchicago.edu/doi/pdf/10.1086/719268

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The importance of health marketing and a research agenda

(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Integrated marketing communications: a strategic priority in …

(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7

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Exploring Marketing Insights for Healthcare: Trends …

(2 days ago) WEBThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts from the perspective of how research in the …

https://www.mdpi.com/2071-1050/14/17/10499

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Advertising in health and medicine: using mass media to …

(8 days ago) WEBIn engaging current and prospective patients, Willis-Knighton Health System makes use of the full range of the marketing communications mix. Of the components …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3

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Journal of Marketing Special Issue: Marketing in the Health Care …

(Just Now) WEBEditorial: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New …

https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/

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Marketing communications in health and medicine: perspectives …

(8 days ago) WEBBackground Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05598-4

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(PDF) Essentials of Healthcare Marketing - ResearchGate

(5 days ago) WEBAbstract. This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the …

https://www.researchgate.net/publication/350609045_Essentials_of_Healthcare_Marketing

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Healthcare marketing: A review of the literature based on citation

(6 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing …

https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120

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The impact and challenges of digital marketing in the health care

(Just Now) WEBBefore deciding to visit a health service, people research health care professionals and share reviews about their experiences so that they can be useful for …

https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full

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Healthcare Systems & Services Insights McKinsey & Company

(9 days ago) WEBHealthcare Services & Technology Insights. Article. – Integrating AI into Canadian healthcare could help simplify administrative work; improve system …

https://www.mckinsey.com/industries/healthcare/our-insights

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Health Care 2030: The Coming Transformation NEJM Catalyst

(4 days ago) WEBThey also assess the future evolution of payment systems leading toward sustainable health, changes in provider roles, and the entrance of new nontraditional players. For …

https://catalyst.nejm.org/doi/full/10.1056/CAT.20.0569

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How To Use Social Media Marketing in the Healthcare Industry

(5 days ago) WEBThis article discusses many points regarding social media marketing for healthcare: Understanding social media’s role in healthcare. Setting clear social media …

https://www.digitalauthority.me/resources/social-media-marketing-healthcare-industry/

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The 13th World Research Congress of the European Association …

(3 days ago) WEBIntended for healthcare professionals. Search this journal Group Studies History Information Science Interpersonal Violence Language & Linguistics Law …

https://journals.sagepub.com/doi/full/10.1177/02692163241242338

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FemTech McKinsey

(4 days ago) WEBWomen’s healthcare enables better outcomes for women patients and consumers, 1 The authors acknowledge the importance of healthcare to the …

https://www.mckinsey.com/industries/healthcare/our-insights/the-dawn-of-the-femtech-revolution

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Health Care Roundup: Market Talk - WSJ - The Wall Street Journal

(7 days ago) WEBThe latest Market Talks covering the Health Care sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1506 ET – …

https://www.wsj.com/health/health-care-roundup-market-talk-f5bfe4f7

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Exploring Research as a Nurse: Why You Should Jump In

(3 days ago) WEBLaura Panozzo is the Assistant Director for DNP Executive, PhD, and DNP/PHD Recruitment at Johns Hopkins School of Nursing. She can help you take the …

https://nursing.jhu.edu/magazine/articles/2023/07/exploring-research-as-a-nurse-why-you-should-jump-in/

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Segmentation of health-care consumers: psychological …

(8 days ago) WEBBackground There is an observable, growing trend toward tailoring support programs – in addition to medical treatment – more closely to individuals to help improve …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05560-4

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US reclassification could drive fresh research funding into pot …

(2 days ago) WEBThe U.S. pot sector could see an influx of medical research funding from healthcare investors amid renewed interest from pharmaceutical firms, should a …

https://www.reuters.com/business/healthcare-pharmaceuticals/us-reclassification-could-drive-fresh-research-funding-into-pot-sector-2024-05-13/

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Want to be an influencer? Our research shows what you need to …

(6 days ago) WEBOverall we found that being a successful influencer requires resilience, management skills and passion. Master all of this, and maybe one day you too could be …

https://theconversation.com/want-to-be-an-influencer-our-research-shows-what-you-need-to-know-first-227482

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India's Alembic Pharma posts higher Q4 profit on strong …

(8 days ago) WEB, opens new tab reported a 17% rise in fourth-quarter profit on Thursday, driven by strong sales, especially in the key North American market. Consolidated profit …

https://www.reuters.com/business/healthcare-pharmaceuticals/indias-alembic-pharma-posts-higher-q4-profit-strong-namerica-sales-2024-05-09/

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Stock Market Crash Predictions: From 65% S&P 500 Decline to …

(6 days ago) WEBHussman said he wouldn't be surprised if the S&P 500 crashed 65%, which would erase a decade of stock market gains and put the index at about 1,800, or where …

https://markets.businessinsider.com/news/stocks/stock-market-crash-predictions-recession-soon-inflation-corporate-profits-decline-2024-5

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B2B Marketing Automation Platform - Salesforce.com US

(2 days ago) WEBIn 2024 as modest price declines take hold and mortgage rates dip, the typical purchase cost is expected to slip just under $2,200 which would amount to nearly …

https://www.salesforce.com/marketing/b2b-automation/

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Diversified Healthcare Trust Price Performance - MarketBeat

(1 days ago) WEBDiversified Healthcare Trust (NASDAQ:DHC - Free Report) - Equities researchers at B. Riley increased their Q2 2024 EPS estimates for Diversified …

https://www.marketbeat.com/instant-alerts/nasdaq-dhc-analyst-earnings-estimates-2024-05-13/

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