New Research On Healthcare Marketing

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Emerging Marketing Research on Healthcare and Medical …

(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Exploring New Research on Marketing in the Healthcare …

(8 days ago) WEBBlock-chain is a new encryption technology that may enable the storage of sensitive healthcare data. Marketing research can address the interaction of these …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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Marketing in healthcare: Improving the consumer …

(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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Marketing in the Health Care Sector: Disrupted Exchanges …

(8 days ago) WEBFinally, we discuss how the actions of new health care producers, providers, and consumers are disrupting exchanges with conventional actors and with …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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Emerging Marketing Research on Healthcare and …

(6 days ago) WEBof the evolving healthcare ecosystem, that is, it is both pa-tientcenteredanddatadriven(Singhaletal.2020).Theap-proach is also consistent with the …

https://www.journals.uchicago.edu/doi/pdf/10.1086/719268

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Journal of Marketing Special Issue: Marketing in the …

(Just Now) WEBEditorial: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New …

https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/

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The importance of health marketing and a research agenda

(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Marketing in the Health Care Sector: Disrupted …

(2 days ago) WEBThe marketplace for health care services has exploded with a range of complementary and alternative (C&A) health provid-ers, reaching $31.8 billion in the United States (IBIS …

https://journals.sagepub.com/doi/pdf/10.1177/00222429231213154

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WEBThe mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, …

https://www.tandfonline.com/journals/whmq20

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The impact of marketing strategies in healthcare systems

(3 days ago) WEBThe application of marketing in the field of healthcare was imposed by the problems in the health of the society. An effective marketing approach involves in …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Exploring Marketing Insights for Healthcare: Trends …

(2 days ago) WEBThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts from the perspective of how research in …

https://www.mdpi.com/2071-1050/14/17/10499

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What is Healthcare Market Research? Definition, Process and

(4 days ago) WEBHealthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. It involves …

https://ideascale.com/blog/healthcare-market-research/

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Enhancing the Adoption of Evidence-Based Health Marketing and …

(3 days ago) WEBA social marketing approach to changing mental health practices directed at youth and adolescents. Health Marketing Quarterly, 21 (4), 51–75. 10.1300/J026v21n04_04 …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8602410/

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Target marketing in the health services industry: the value of

(3 days ago) WEBTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/

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What is Healthcare Marketing? Strategies & Tips Gartner

(5 days ago) WEBGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …

https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(6 days ago) WEBDOI: 10.1177/00222429231213154 Corpus ID: 265495495; Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions …

https://www.semanticscholar.org/paper/Marketing-in-the-Health-Care-Sector%3A-Disrupted-and-Moorman-Heerde/a452718150a2f7c0a2e5c64f7b8611a15fbbef6d

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Healthcare Market Research: 10+ Trends & Real-Life Examples

(9 days ago) WEBApple Health. Source: Apple 15. Apple’s collaboration with the medical community, as part of its health ecosystem, highlights the importance of market research in healthcare …

https://research.aimultiple.com/healthcare-market-research/

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Innovative Healthcare Marketing Strategies for 2023

(Just Now) WEB7. Leverage social media (the right way) Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing …

https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-marketing-strategy.html

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Healthcare Systems & Services Insights McKinsey & Company

(9 days ago) WEBLearn how McKinsey helps private and public healthcare leaders make healthcare better, more affordable, and more accessible for millions of people around …

https://www.mckinsey.com/industries/healthcare/our-insights

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Healthcare Marketing SpringerLink

(2 days ago) WEBUnderstanding consumer behavior through research can be very useful in the development of new services or improving existing services, setting prices, …

https://link.springer.com/chapter/10.1007/978-981-19-3076-8_10

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FemTech McKinsey

(4 days ago) WEBA market of opportunity. Depending on scope, estimates for FemTech’s current market size range from $500 million to $1 billion. Forecasts suggest …

https://www.mckinsey.com/industries/healthcare/our-insights/the-dawn-of-the-femtech-revolution

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(2 days ago) WEBZhu Meng, Chakravarti Dipankar, Ni Jian (2022), “Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric …

https://journals.sagepub.com/doi/abs/10.1177/00222429231213154

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A breakthrough for lupus treatment? Study explores CAR T-cell …

(1 days ago) WEBCAR T-cell immunotherapy changes these collected T cells to produce chimeric antigen receptors (or CARs) that adhere to tumors to destroy them. A recent …

https://health.ucdavis.edu/news/headlines/a-breakthrough-for-lupus-treatment-study-explores-car-t-cell-therapy-for-autoimmune-disease/2024/05

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MAPS psychedelics research for MDMA therapy comes under …

(4 days ago) WEBLykos sponsored the clinical trials of MDMA. The results are included in the company's application to the FDA seeking approval to market the drug for therapy …

https://www.npr.org/sections/health-shots/2024/05/13/1250580932/ecstasy-mdma-ptsd-fda-approval

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Journal of Hospital Marketing & Public Relations - Taylor & Francis …

(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmp20

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Many people using GLP-1s for weight loss stop treatment too …

(2 days ago) WEBMarket Movers Fear & Greed World Markets who was not involved in the new research. The analysis from Dandelion Health, a health care analytics firm, is …

https://www.cnn.com/2024/05/21/health/glp-1-weight-loss-drugs-stop-treatment-real-world-effectiveness/index.html

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WEBEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …

https://www.tandfonline.com/toc/whmq20/current

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Rakuten, EBay Team up to Test US Market for Used Japanese

(Just Now) WEBUS News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find …

https://money.usnews.com/investing/news/articles/2024-05-22/rakuten-ebay-team-up-to-test-us-market-for-used-japanese-fashion-goods

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The Effects of Mental Health Interventions on Labor Market …

(4 days ago) WEBFounded in 1920, the NBER is a private, non-profit, non-partisan organization dedicated to conducting economic research and to disseminating research …

https://www.nber.org/papers/w32423

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Teens who use marijuana are more likely to suffer psychotic

(9 days ago) WEBThe new research is more evidence linking cannabis to an increased risk of mental health disorders, including schizophrenia, anxiety and depression, particularly …

https://www.nbcnews.com/health/health-news/teens-marijuana-use-mental-disorders-research-rcna153344

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Despite state bans, abortions nationwide are up, driven by …

(9 days ago) WEBAccording to the report, telehealth abortions now make up 19% of all abortions in the U.S. In comparison, the first WeCount report which spanned April 2022 …

https://www.npr.org/sections/health-shots/2024/05/14/1251086997/abortion-increase-research-wecount-telehealth

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As schools reconsider cursive, research homes in on handwriting's …

(3 days ago) WEBAs schools reconsider cursive, research homes in on handwriting's brain benefits : Shots - Health News Researchers are learning that handwriting engages the …

https://www.npr.org/sections/health-shots/2024/05/11/1250529661/handwriting-cursive-typing-schools-learning-brain

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Decarbonization dynamics: New analysis unveils shifting trends in …

(2 days ago) WEBDecarbonization dynamics: New analysis unveils shifting trends in the voluntary carbon offset market. ScienceDaily . Retrieved May 21, 2024 from …

https://www.sciencedaily.com/releases/2024/05/240520122759.htm

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Stock Market Crash: Bubble Will Inflate Another 20% Before Bursting

(8 days ago) WEBThe stock market will inflate another 20% before the bubble bursts, research firm says. Jennifer Sor. May 20, 2024, 7:54 AM PDT. Yichiro Chino/Getty Images. The …

https://markets.businessinsider.com/news/stocks/stock-market-crash-prediction-dot-com-bubble-correction-economy-recession-2024-5

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Are Schools Too Focused on Mental Health? - The New York Times

(8 days ago) WEB671. Lucy Foulkes, a research psychologist at the University of Oxford, wants school systems to proceed cautiously with large-scale mental health …

https://www.nytimes.com/2024/05/06/health/mental-health-schools.html

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