Health Care Marketing Articles
Listing Websites about Health Care Marketing Articles
Marketing in healthcare: Improving the consumer experience
(7 days ago) In our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their revenue increase by up to 20 percent over five years, while costs to serve decreased by up to 30 percent. Providers that can bring it all … See more
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The impact of marketing strategies in healthcare systems
(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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Emerging Marketing Research on Healthcare and …
(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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The Unique Challenges Of Health Care Marketing - Forbes
(7 days ago) WEBPerhaps the biggest challenge in health care marketing is targeting. Channels like search engine advertising are relatively easy as you can target patients …
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What is Healthcare Marketing? Strategies & Tips Gartner
(5 days ago) WEBGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …
https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy
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Marketing in the Health Care Sector: Disrupted Exchanges and …
(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. At the heart of our view lies a …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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The adaptation of health care marketing to the digital era
(3 days ago) WEBAbstract. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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The State of Healthcare Marketing 2022
(Just Now) WEBThe State of Healthcare Marketing 2022. Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, …
https://martech.health/articles/the-state-of-healthcare-marketing-2022
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Full article: The importance of health marketing and a research …
(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Innovative Healthcare Marketing Strategies for 2023
(Just Now) WEB7. Leverage social media (the right way) Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies . Organic social media means posting …
https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-marketing-strategy.html
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Catalyzing marketing innovation and competitive advantage in the
(3 days ago) WEBTaking a road less traveled to bolster target marketing efforts: In 1979, Willis-Knighton Health System identified and pursued an off the beaten path in its bid to …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
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Healthcare Marketing: Impacting Lives And Building …
(1 days ago) WEBEstablish responsible thought leadership. Thought leadership in healthcare marketing goes far, wide and deep. Whether you're promoting a subject matter expert or a C-suite leader within the
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Healthcare Marketing Trends in 2024: How to StayAhead
(6 days ago) WEBMore than 82 million people in the U.S. listened to podcasts in 2021. This number is expected to increase to over 100 million people in 2024. What’s more, the healthcare …
https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-marketing-trends-in-2024.html
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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What Is Healthcare Marketing? George Washington University
(3 days ago) WEBMedical marketing uses search engine optimization (SEO) in a brand-new way to target customers by practice rankings on Google and educational content with …
https://healthcaremba.gwu.edu/blog/what-is-healthcare-marketing
Category: Medical Show Health
Advertising in health and medicine: using mass media to …
(8 days ago) WEBAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services industry due to tradition, the medium of …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3
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Integrated marketing communications: a strategic priority in …
(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …
https://www.tandfonline.com/journals/whmq20
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Medical Marketing in the United States, 1997-2016 - JAMA Network
(7 days ago) WEBMarketing to health care professionals by pharmaceutical companies accounted for most promotional spending and increased from $15.6 billion to $20.3 …
https://jamanetwork.com/journals/jama/fullarticle/2720029
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Exploring Marketing Insights for Healthcare: Trends and - MDPI
(2 days ago) WEBMost of the top 10 most cited articles on healthcare marketing topics—according to our study, frequently include the concept of “customer” (not patient) in the Author Keywords/Indexed Keywords or Title sections. The study also indicates that the papers in recent years have addressed topics that have referred to the terms “COVID-19
https://www.mdpi.com/2071-1050/14/17/10499
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Technology Is Changing Healthcare—Marketers Must Change …
(6 days ago) WEBAs president of a B2B advertising agency, I’m involved in work that spans healthcare categories, including medical devices, hospital systems, clinical diagnostics …
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Health Care Roundup: Market Talk - WSJ - The Wall Street Journal
(3 days ago) WEBThe latest Market Talks covering the Health Care sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1116 ET – Sanofi is …
https://www.wsj.com/tech/biotech/health-care-roundup-market-talk-370bff89
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Target marketing in the health services industry: the value of
(3 days ago) WEBTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WEBBy Arch G. Woodside; Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall,
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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Century of care: These North Jersey hospitals have a rich history
(4 days ago) WEBThe nurses’ home was occupied by 1916, and a new six-story, all-brick hospital came in 1923 at a cost of $870,000. Total capacity hit 250. The X-ray room was …
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