Healthcare Marketing Journal Articles

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The impact of marketing strategies in healthcare systems - PMC

(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Medical Marketing in the United States, 1997-2016 - JAMA Network

(7 days ago) WEBIn this study, Schwartz and Woloshin estimate that spending on marketing of prescription drugs, disease awareness, and health and laboratory services in the US …

https://jamanetwork.com/journals/jama/fullarticle/2720029

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WEBEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …

https://www.tandfonline.com/toc/whmq20/current

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Integrated marketing communications: a strategic priority in …

(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(8 days ago) WEBFigure 1 separates the conventional and newer forms of each actor. In the conventional view on the left side of Figure 1, consumers have limited health care or …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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List of issues Health Marketing Quarterly - Taylor & Francis Online

(8 days ago) WEBBrowse the list of issues and latest articles from Health Marketing Quarterly. All issues Special issues . Latest articles Partial Access; Volume 41 2024 Volume 40 2023

https://www.tandfonline.com/loi/whmq20

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Medical Marketing, Trust, and the Patient-Physician Relationship

(7 days ago) WEBIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact marketing …

https://jamanetwork.com/journals/jama/fullarticle/2720005

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Exploring New Research on Marketing in the Healthcare Sector

(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WEBA 2021 McKinsey survey of more than 3,000 US healthcare consumers found that satisfied patients are 28 percent less likely to switch providers. 4. Healthcare …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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A Way to More Effective Marketing Strategies: - SAGE Journals

(2 days ago) WEBTo create successful marketing strategies, it is essential to be familiar with consumers’ cognitive structures. In this article, the qualitative method of concept …

https://journals.sagepub.com/doi/full/10.1177/2158244011418380

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How Social Media Influencers Impact Consumer Behaviour

(2 days ago) WEBBehera R. K., Bala P. K., & Dhir A. (2019). The emerging role of cognitive computing in healthcare: A systematic literature review. International Journal of …

https://journals.sagepub.com/doi/abs/10.1177/09722629241237394

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Compliance makes social media healthcare marketing hard – but

(1 days ago) WEBHealthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper.

https://www.thedrum.com/opinion/2024/05/02/compliance-makes-social-media-healthcare-marketing-hard-creativity-always-wins

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Marketing for health care organizations: Philip Kotler and Roberta …

(9 days ago) WEBMarketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987. Access Statistics for this article. Journal of Business …

https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90

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Student Clinical Performance in Acute Care Enhanced Through

(Just Now) WEBfficacy of HFHS in PT education. The purpose of this study was to compare clinical performance between PT students who did and did not participate in HFHS training …

https://journals.lww.com/jacpt/Abstract/2016/01000/Student_Clinical_Performance_in_Acute_Care.5.aspx

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Healthcare marketing: A review of the literature based on citation

(6 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing …

https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120

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9 Innovative Healthcare Marketing Strategies To Watch Out For in …

(4 days ago) WEBAdopting innovative healthcare marketing strategies in 2024 is more than a necessity—it’s a transformative move towards better patient engagement and enhanced …

https://techbullion.com/9-innovative-healthcare-marketing-strategies-to-watch-out-for-in-2024/

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Sources of Satisfaction in Hospital Nursing Practice: A Guid - LWW

(7 days ago) WEBspecific aspects of hospital staff nurse (SN) practice and perceived job characteristics and psychological states, thought to have motivational consequences. Background: The Job …

https://journals.lww.com/jonajournal/Abstract/1998/05000/Sources_of_Satisfaction_in_Hospital_Nursing.8.aspx

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Marijke Visser Movers & Shakers 2024—Advocates Library Journal

(1 days ago) WEBBe respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger. Don't use obscene, profane, …

https://www.libraryjournal.com/story/marijke-visser-movers-shakers-2024-advocates

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Iliocostal Friction Syndrome Causing Flank Pain in a Patient - LWW

(9 days ago) WEBFinancial disclosure statements have been obtained, and no conflicts of interest have been reported by the authors or by any individuals in control of the content of this article. …

https://journals.lww.com/ajpmr/Citation/2014/07000/Iliocostal_Friction_Syndrome_Causing_Flank_Pain_in.12.aspx

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